Trusted Ad Sharing Between Devices
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Solution Overview
Problem
Existing advertisement delivery methods fail to effectively target users with personalized ads, as they rely solely on user profiles and login data, lacking the influence of trusted recommendations.
Innovation Solution
A method where a primary device selects and shares advertisement content with a secondary device based on user input, using a management system to retrieve and deliver ads identified by objects within video content, allowing trusted individuals to recommend ads aligned with the user's interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisement delivery is based on user profiles and login data, then advertisements can be targeted to users, but the attention level and relevance remain insufficient without trusted recommendations
Solution Approach 1:
The patent introduces a social intermediary (trusted contact) as a mediator between the advertisement system and the target user. The primary device user acts as an intermediary who selects and forwards advertisements to their secondary device, adding a layer of trusted recommendation that enhances ad relevance and attention without significantly increasing system complexity
Solution Approach 2:
The patent adds a social dimension to traditional profile-based advertising. Instead of relying solely on demographic and behavioral data, the system incorporates social trust relationships by allowing users to share ads with their trusted contacts, creating a new dimension of ad delivery based on interpersonal trust
2Reliability
If advertisement content is shared from primary device to secondary device, then attention level increases due to trusted recommendations, but the system complexity increases
Solution Approach 1:
The system enables self-service advertisement sharing where the primary device user autonomously selects advertisements from their received content and forwards them to their secondary device. The management system automatically handles the complex tasks of retrieving ads based on images, matching content, and delivering to the correct device, minimizing the operational complexity for the user
3Adaptability or versatility
If multiple devices are involved in advertisement sharing, then personalized ad delivery is enhanced, but the device complexity and operational complexity increase
Solution Approach 1:
The patent makes the secondary device multi-functional by enabling it to receive both regular broadcast content and shared advertisements. The management system universally handles different ad delivery scenarios (direct broadcast and shared content) through a unified architecture, allowing the same device to serve multiple purposes without requiring separate systems
Data Source
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Figure 3
AI summary
A method and system to share advertisement content from a main reception device to a secondary reception device. The method comprising steps of: receiving a transmitted content containing at least one advertisement topic on the main reception device from a transmission center, said main reception device being associated with a user identification, selecting the advertisement topic for sharing ad content with the secondary reception device, retrieving an identifier related to said advertisement topic, selecting one destination address corresponding to a secondary device, sending a notification to a management center, said notification comprising at least the ad identifier, the destination address and the user identification, storing, in a database at the management center in a user record corresponding to the user identification, at least the ad identifier and the destination address, retrieving an ad content corresponding to the ad identifier, pushing the advertisement content to the secondary device corresponding to the destination address.