Trusted Intermediary for Privacy-Preserving Content Delivery

The patent introduces a trusted third party (content intermediary) that acts as an intermediary between the user and content delivery systems. This intermediary receives profile data from the user, processes it to generate personalized content, and delivers it without requiring the user to directly disclose sensitive information to multiple services. The intermediary handles the information processing function, allowing relevance improvement while maintaining privacy through controlled information sharing.

The patent segments profile data into different categories (e.g., demographic information, preferences, behavioral data) and controls which segments are shared with which services. The trusted intermediary selectively processes and transmits only the necessary profile segments for each specific content delivery request, rather than requiring users to provide complete deep profiles to all services. This maintains privacy by limiting exposure while preserving information depth where needed.

The trusted intermediary serves as a centralized processor that receives personal and biometric information from users, performs the intelligence and personalization processing locally, and outputs customized content without requiring the user's raw data to be stored or processed by multiple external services. This maintains high device intelligence and personalization capability through sophisticated processing while minimizing privacy risk by limiting the scope and duration of data handling to a single trusted entity.