Trusted ISP Network Cookies for Private Content Customization
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Solution Overview
Problem
Existing methods for providing customized content to users often infringe on privacy and disrupt browsing experiences due to the use of intrusive and persistent cookies, while traditional approaches fail to capture users' true intentions and preferences accurately.
Innovation Solution
Implementing a trusted system where an Internet service provider generates network cookies based on DNS activity and subscriber profiles, allowing for more relevant and timely content customization without relying on third-party cookies, leveraging the trusted relationship between the ISP and the user.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If third-party cookies are used to capture user data and provide customized content, then content customization is improved, but user privacy is compromised and browsing experience is disrupted
Solution Approach 1:
The patent introduces an intermediary mechanism where the ISP's DNS resolver acts as a trusted mediator between the user's device and third-party content providers. Instead of allowing third-party cookies to directly access user data, the system uses the ISP's controlled DNS infrastructure to facilitate data exchange, thereby maintaining privacy while enabling customization. The resolver mediates requests by translating user queries into customized responses without exposing raw user data to untrusted third parties.
Solution Approach 2:
The patent replaces the traditional mechanical cookie-based tracking system with a DNS-based information exchange mechanism. Instead of relying on persistent cookies that are directly stored on user devices and can be read by any website, the system uses DNS resolver technology to transmit and process user information. This substitution eliminates the harmful aspects of cookie-based tracking while maintaining the ability to provide customized content through a more secure and privacy-preserving mechanism.
2Adaptability or versatility
If persistent cookies are used to remember user state and browsing history, then content customization is improved, but browsing experience is disrupted
Solution Approach 1:
The DNS resolver serves as an intermediary that handles stateful information management without requiring persistent cookies on the user's device. The system maintains browsing state and history in the resolver's controlled environment, which processes requests and returns customized responses. This approach preserves browsing experience by eliminating the need for users to manage cookies while still enabling personalized content delivery through the mediator's state management capabilities.
Solution Approach 2:
The patent substitutes the cookie-based state management mechanism with a DNS resolver-based system. Instead of storing persistent state information in cookies that can interfere with browsing, the system uses DNS resolver infrastructure to maintain and retrieve user state. This replacement eliminates the disruptive effects of persistent cookies on browsing operations while preserving the ability to provide customized content based on user history and preferences.
3Adaptability or versatility
If traditional data capture methods are used, then content customization is achieved, but measurement precision of user intentions is insufficient
Solution Approach 1:
The patent implements feedback mechanisms where the DNS resolver continuously monitors and analyzes user queries, browsing patterns, and interactions. This feedback loop enables the system to refine its understanding of user intentions in real-time and adjust customized content delivery accordingly. By incorporating feedback from actual user behavior data processed through the resolver, the system achieves more precise measurement of user intentions compared to traditional static cookie-based approaches.
Solution Approach 2:
The patent replaces traditional cookie-based data capture with a DNS resolver-based system that provides superior measurement precision. The resolver's infrastructure enables more accurate tracking and analysis of user intentions through sophisticated data processing capabilities. This substitution allows for better measurement of user preferences and intentions by leveraging the resolver's advanced analytics and real-time data processing, thereby improving content customization accuracy.
Data Source
AI summary
A method includes receiving, by a processing system of a user endpoint device, a network cookie directly from an internet service provider who provides a subscriber who is associated with the user endpoint device with connectivity to the internet, storing, by the processing system, the network cookie in a local memory of the user endpoint device, generating, by the processing system, a request to send to the Internet service provider, wherein the request comprises a request for an internet protocol address associated with a uniform resource locator of an internet content provider, attaching, by the processing system, the network cookie to the request, and sending, by the processing system, the request including the network cookie to the Internet service provider.