Trusted Website Recommendation via Group Segmentation

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Solution Overview

Problem

Current online recommendation systems lack the ability to differentiate and enhance the value of ratings from trusted sources, as they primarily rely on quantity-based popularity rankings, which may not accurately reflect the importance or relevance of a site to individual users.

Innovation Solution

The system allows users to select trusted raters within their social groups, providing website recommendations based on ratings from individuals within their trusted circles, enhancing the relevance and value of the recommendations by considering the level of trust and social connection between raters and users.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If the system uses global popularity rankings based on large numbers of ratings, then the quantity of recommendations increases, but the relevance to individual user tastes decreases

Engineering Contradiction:
Improvenumber of ratingsVSAvoidrelevance to user tastes
Core Design Contradiction:
Quantity of substanceVSMeasurement precision

Solution Approach 1:

The patent segments the global rating system into group-specific rating systems. Instead of using a single global popularity ranking that aggregates all ratings, the system divides ratings into separate groups based on social relationships (e.g., friends, family, colleagues). Each user receives recommendations based on ratings from their specific group members, thereby maintaining quantity of ratings while improving relevance to individual user tastes through targeted segmentation.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If the system allows anyone to tag a site, then the coverage of rated sites increases, but the trustworthiness of recommendations decreases

Engineering Contradiction:
Improvecoverage of rated sitesVSAvoidtrustworthiness of recommendations
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The patent applies local quality by differentiating the trustworthiness of ratings based on the relationship between the rater and the user. Instead of treating all ratings equally, the system assigns different levels of trust or weight to ratings from different groups. Ratings from trusted group members carry more weight and influence recommendations more strongly, while ratings from strangers have minimal impact. This allows the system to maintain broad coverage of rated sites while ensuring that recommendations are driven by trustworthy sources.

Inventive Principle:
Principle #3Local quality

3Measurement precision

If the system uses external editors to evaluate content, then the quality control improves, but the personalization to user preferences decreases

Engineering Contradiction:
Improvequality controlVSAvoidpersonalization to user preferences
Core Design Contradiction:
Measurement precisionVSAdaptability or versatility

Solution Approach 1:

The patent introduces group members as intermediaries between external editors and users. Instead of users directly consuming editorial evaluations, the system uses trusted friends and contacts within social groups to evaluate and recommend content. These intermediaries act as a bridge, providing quality control through their own judgment while simultaneously personalizing recommendations based on their understanding of the user's preferences. This intermediary layer combines the benefits of quality control with personalization.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS8949327B2Method and device to provide trusted recommendations of websites
Publication Date: 2015.02.03 AT&T INTELLECTUAL PROPERTY I L P
  • US8949327B2 patent drawing
  • US8949327B2 patent drawing
  • US8949327B2 patent drawing

AI summary

In embodiments of the disclosed technology, a plurality of ratings of, for example, websites is received, wherein each rating is associated with a category and a rater, and each rater is associated with at least one group. A selection of a category is received from the user, wherein the user is associated with at least one group. One website location, or a plurality of website locations, is provided in the category to the user, based on at least one rating of the plurality of ratings provided by at least one of the raters, wherein at least one group associated with the rater and at least one group associated with the user are the same group.