AI-Guided TTML Overlay Placement Around Important Video Objects

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Solution Overview

Problem

Existing video overlay systems often position objects at fixed places, potentially obscuring important content elements and reducing viewer experience.

Innovation Solution

Analyze video content using AI and machine learning to detect and characterize objects, determining their importance and dynamically position overlay items based on their characteristics and the content's context.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If overlay items are positioned at fixed places, then placement simplicity is improved, but viewer experience deteriorates due to obscuring important content elements

Engineering Contradiction:
Improveplacement simplicityVSAvoidviewer experience
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent implements dynamic positioning of overlay items by analyzing video content in real-time to detect important objects and adjusting overlay placement accordingly. The system transitions from static fixed-position overlays to dynamic overlays that adapt their position based on detected content importance, resolving the contradiction between placement simplicity and viewer experience.

Inventive Principle:
Principle #15Dynamics

2Reliability

If overlay items are positioned dynamically based on content analysis, then viewer experience is improved, but system complexity increases

Engineering Contradiction:
Improveviewer experienceVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent applies preliminary action by pre-defining importance thresholds and overlay placement rules before video processing. The system pre-processes video content to identify important objects and their temporal patterns, then uses these pre-analyzed results to guide overlay placement decisions, reducing the complexity of real-time dynamic positioning while maintaining improved viewer experience.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20260052298A1TTML placement influenced by object detection
Publication Date: 2026.02.19 COMCAST CABLE COMM LLC
  • US20260052298A1 patent drawing
  • US20260052298A1 patent drawing
  • US20260052298A1 patent drawing

AI summary

Systems, apparatuses, and methods are described for analyzing video content to detect and/or prioritize objects in the video content to determine placement of an overlay object that obscures a portion of the video content. The video content may be analyzed to determine areas of the video content to obscure, for example, by determining objects in the video content that have high priority to remain unobscured. Overlay objects that obscure video content may be placed over areas of low importance to the video content, for example, to enhance a viewer's experience of the content.