Hidden Clue Embedding in TV Broadcasts
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Solution Overview
Problem
Advertisers and content providers face challenges in capturing consumers' attention during television broadcasts, as existing methods rely heavily on altering program content, which is not always effective.
Innovation Solution
A system that embeds and displays additional, potentially hidden information within television frames or groups of frames, using a program content processor, added material processor, broadcasting device, video recorder, and controller to make this information visible only when playback speed is slowed or stopped, allowing users to detect and respond to it.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If additional material is embedded in television frames to capture consumer attention, then consumer engagement is improved, but the complexity of the broadcasting system increases
Solution Approach 1:
The patent embeds additional material within existing television frames by nesting it into the video signal structure. The added material is inserted into specific frames or groups of frames without requiring a separate transmission channel, effectively placing one system (added material) inside another (broadcast signal) to achieve dual functionality from a single broadcasting infrastructure.
Solution Approach 2:
The invention adds a temporal dimension to content delivery by controlling playback speed. Hidden clues are embedded in frames that become detectable only when playback is slowed down or stopped, transforming the viewing experience from continuous motion to frame-by-frame analysis, thereby capturing consumer attention without altering the visual appearance during normal playback.
2Loss of information
If hidden clues are embedded in program content to increase consumer attention, then advertiser effectiveness is improved, but the difficulty of detecting and measuring the embedded information increases
Solution Approach 1:
The patent employs periodic action by embedding hidden clues in specific frames or groups of frames at regular intervals throughout the program content. This periodic embedding ensures that consumers have multiple opportunities to detect the clues during viewing, while the spacing between embedded clues maintains the challenge of detection without making it impossible.
Solution Approach 2:
The invention utilizes parameter changes in playback speed to reveal hidden information. The embedded clues are designed to be imperceptible at normal playback speed but become detectable when the playback speed is reduced or playback is stopped, allowing consumers to examine individual frames. This parameter-based revelation maintains information security while enabling detection under specific conditions.
3Measurement precision
If video recorder with playback control is used to detect hidden information, then information detection capability is improved, but the loss of time for viewing content increases
Solution Approach 1:
The patent applies partial action by enabling frame-by-frame analysis only when consumers suspect or want to search for hidden clues, rather than requiring continuous slow-motion viewing of entire programs. The video recorder's playback control features allow consumers to selectively examine specific segments or frames where hidden information may be embedded, reducing unnecessary time consumption while maintaining detection capability.
Data Source
AI summary
A system and method is provided for publicly broadcasting and user display of video frames or groups of video frames of program content. A program content processor is utilized with an added material processor to insert added material to a limited number of the video frames or groups of video frames of the program content. A broadcasting device configured to broadcast the program content with the added material to a plurality of users who can selectively receive the program content. A controller operable for selectively controlling a speed of the playback of the program content so that the added material becomes readily discernible by the user. An electronic response device is utilized by the user to respond to the now user detectable added material.