Interactive TV Bulk Trade Platform with Surety Intermediary

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Solution Overview

Problem

Existing electronic Internet shopping systems fail to facilitate bulk international trade and related services, particularly in a visual and interactive medium, and do not address the complexities of international commerce, regulatory hurdles, and the need for trusted payment and delivery assurance in bulk sales transactions.

Innovation Solution

An interactive television broadcasting method that enables businesses and individuals to identify and purchase bulk goods and services by entering a contract with manufacturers, acting as a surety for payment and delivery, and broadcasting listings to viewers who can place orders and profit from sales, while ensuring payment is made only upon satisfaction of terms and conditions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If conventional Internet shopping systems are used for bulk international trade, then computer navigational skills are required and video description is not provided, but this makes it difficult for viewers to understand and make bulk purchases easily

Engineering Contradiction:
Improveease of making bulk purchaseVSAvoidlack of video description
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent replaces conventional Internet-based computer navigation with a television broadcasting system that delivers product information through video. The mechanical interaction of typing and navigating web pages is substituted with passive video reception and simple telephone or TV interface interactions, making bulk purchasing accessible to those without computer skills while providing rich visual product descriptions.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Ease of operation

If dedicated television broadcasting is used for international trade, then visual stimulus and ease of understanding are improved, but the mechanism for trusted payment and delivery assurance is not provided

Engineering Contradiction:
Improveease of understanding product informationVSAvoidtrustworthiness of payment and delivery
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent introduces a commission agent as an intermediary between buyer and seller in international bulk trade transactions. This commission agent, who is licensed and regulated, provides the trusted payment and delivery assurance that is missing from pure television broadcasting systems. The commission agent verifies product availability, arranges payment through secure channels, and ensures delivery, thereby bridging the trust gap while maintaining the visual advantages of TV broadcasting.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Productivity

If Internet systems are used to organize global commerce, then computer-based transaction processing is achieved, but the system does not empower viewers to become middlemen and profit from bulk sales

Engineering Contradiction:
Improveefficiency of transaction processingVSAvoidability of viewers to become commissioned agents
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The patent transforms the television system from a passive information display into a multi-functional platform that not only presents bulk trade opportunities but also actively enables viewers to become commission agents. The system provides tools for viewers to register as agents, access product catalogs, negotiate with manufacturers, and manage transactions, thereby adding the versatility of agent participation while maintaining efficient computer-based processing in the background.

Inventive Principle:
Principle #6Universality (Multi-functionality)

4Reliability

If broadcasters act as surety for payment and delivery in international trade, then buyer and seller confidence is improved, but the complexity of the transaction system increases

Engineering Contradiction:
Improveconfidence of buyer and sellerVSAvoidcomplexity of transaction system
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent designates the broadcaster as a surety or guarantor in international bulk trade transactions. The broadcaster, leveraging its existing infrastructure, licensing, and regulatory compliance, provides payment and delivery assurance without requiring a completely new complex system. The broadcaster's established credibility and regulatory standing serve as the foundation for trust, simplifying the overall system architecture compared to creating a new trust mechanism from scratch.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS8095423B2Interactive international bulk trade television
Publication Date: 2012.01.10 NICHOLS GRANT ALLEN LEE
  • US8095423B2 patent drawing
  • US8095423B2 patent drawing

AI summary

The invention is a method for advancing international trade in bulk goods and related services employing interactive international video broadcasting medium. The broadcaster enters a contract (110) with a manufacturer for listing a product for bulk sales on an international broadcasting medium and authorizing the broadcaster to be a surety for payment and delivery of said product, to receive payment from the buyer and to make a net payment to the manufacturer on the terms of the purchase. The broadcaster then broadcasts the listing (120) on the interactive international video broadcasting medium, which enables viewers to place an order (130) for the product on the specified terms and conditions. Any order is then conveyed to the manufacturer (140) for acceptance. The broadcaster, as surety, accepts payment for accepted orders (150). The broadcaster then transmits the net payment to the manufacturer (160) upon satisfaction of the terms and conditions of the sale, or to the buyer for unsatisfied (170) terms and conditions.