Interactive TV Content Retrieval via Viewer Profile Segmentation

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Solution Overview

Problem

The existing interactive television environment lacks personalization and engagement, as service providers tend to limit additional content to appeal to a wide viewer base, resulting in a stale viewing experience due to the need for profitability, rather than providing tailored and interactive experiences.

Innovation Solution

A method and system that involve obtaining descriptive information elements, parsing them into subsets, retrieving online content based on these subsets, and presenting it to users, allowing for personalized and interactive experiences tailored to individual viewer preferences and interests.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If additional content is designed to appeal to a wide viewer base, then profitability is improved, but viewer engagement and interactivity deteriorate

Engineering Contradiction:

ImproveprofitabilityVSAvoidviewer engagement

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The patent segments the audience by obtaining viewer profile information and dividing content into different categories based on viewer preferences. Instead of creating universal content, the system creates targeted content segments for different viewer groups, thereby improving engagement while maintaining profitability through selective targeting.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by tailoring additional content to specific viewer groups based on their profiles and preferences. Each viewer group receives customized content that appeals to their specific interests rather than generic content, thereby improving engagement and interactivity for each segment.

Inventive Principle:

Principle #3Local quality

2Productivity

If additional content is designed to appeal to a wide viewer base, then profitability is improved, but content freshness and interactivity deteriorate

Engineering Contradiction:

ImproveprofitabilityVSAvoidcontent freshness

Core Design Contradiction:

ProductivityVSStability of the object's composition

Solution Approach 1:

The patent introduces dynamics by making content selection adaptive rather than static. The system continuously updates viewer profiles and dynamically selects content based on current viewer preferences and viewing history, thereby maintaining content freshness and interactivity while managing profitability through targeted approaches.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The patent implements feedback mechanisms by monitoring viewer interactions with additional content and using this information to refine future content selections. This feedback loop ensures content remains fresh and relevant to viewer interests while optimizing profitability through data-driven content strategy.

Inventive Principle:

Principle #23Feedback

3Adaptability or versatility

If personalized content is provided to each viewer, then viewer engagement is improved, but system complexity and content management deteriorate

Engineering Contradiction:

Improveviewer engagementVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies universality by creating a multi-functional content management system that handles multiple tasks through unified processes. The same system infrastructure manages content retrieval, viewer profiling, content categorization, and delivery, thereby reducing overall system complexity while enabling personalized content for each viewer.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent uses copying by creating standardized viewer profiles and content templates that can be replicated and applied to different viewers. Instead of creating entirely new content for each viewer, the system copies and adapts proven content templates to match individual viewer preferences, thereby reducing system complexity while maintaining personalization.

Inventive Principle:

Principle #26Copying

4Loss of information

If multiple categories of content are retrieved and presented, then content relevance is improved, but information processing and retrieval complexity deteriorate

Engineering Contradiction:

Improvecontent relevanceVSAvoidinformation processing

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

The patent segments content into distinct categories based on viewer profiles and retrieves content from multiple categorized sources. This segmentation allows the system to manage information processing by handling each category separately through dedicated retrieval processes, thereby maintaining high content relevance while controlling processing complexity through modular architecture.

Inventive Principle:

Principle #1Segmentation

Data Source

PatentUS10524021B2Method and system for retrieving online content in an interactive television environment

Publication Date: 2019.12.31 HEILBRON MAARTEN BOUDEWIJN

AI summary

Method for retrieving online content in an interactive environment. The method is executable by a computing device. The method comprises obtaining a plurality of descriptive information elements; parsing at least some of the descriptive information elements into one or more subsets of information elements associated with respective information categories; retrieving online content for each of the one or more subsets of information elements; and causing the retrieved online content to be presented to a user.