Networked Television Incentive Claiming via Digital Wallet

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Solution Overview

Problem

Users face difficulties in claiming and using incentives displayed on networked televisions due to the need for additional steps, such as using a mobile device or printing emails, which can discourage them from acting on the incentives, leading to a lower return on investment for displaying these incentives.

Innovation Solution

A system and method that allows users to claim incentives directly through a networked television using a remote control, storing them in a digital wallet associated with their account, by sending authentication requests and responses over a network, enabling later redemption.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users use mobile devices or desktop computers to claim incentives displayed on networked televisions, then the incentive can be claimed and used, but the process requires additional steps and devices which discourages users from acting on the incentive

Engineering Contradiction:

Improveease of claiming incentiveVSAvoidnumber of devices and steps required

Core Design Contradiction:

Ease of operationVSDevice complexity

Solution Approach 1:

The patent combines the incentive claiming functionality directly into the networked television system, merging the display device with the claim processing capability. This eliminates the need for separate mobile devices or computers, allowing users to complete the entire incentive claiming process using only the television and its remote control.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The system enables users to claim incentives autonomously through the television interface without requiring external devices. The television itself provides the complete service flow from displaying the incentive to processing the claim and storing it in the digital wallet, making the system self-sufficient for the user's needs.

Inventive Principle:

Principle #25Self-service

2Reliability

If users print out incentives or e-mails to use them, then the incentive can be redeemed, but this requires additional steps that users must take to claim and use the incentive

Engineering Contradiction:

Improveincentive redemption capabilityVSAvoidtime required to print and process incentive

Core Design Contradiction:

ReliabilityVSLoss of time

Solution Approach 1:

The patent replaces the mechanical printing process with a digital storage and retrieval system. Instead of requiring physical printing of incentives, the system stores incentive data electronically in a digital wallet associated with the user's account, allowing instant access and redemption without any physical manipulation or printing steps.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system performs preliminary action by automatically storing the incentive in the user's digital wallet immediately when claimed. This pre-storing of incentive information eliminates the need for later printing or physical handling, as the incentive is already prepared and available for redemption when needed.

Inventive Principle:

Principle #10Preliminary action

3Productivity

If multiple steps are required to claim and use an incentive, then the incentive can be processed, but users may be discouraged from acting on the incentive leading to lower return on investment

Engineering Contradiction:

Improveincentive claim completion rateVSAvoidnumber of steps in claiming process

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The patent segments the incentive claiming process into simple, discrete steps that can be easily executed through the television remote control. By breaking down the process into manageable segments rather than requiring complex multi-device coordination, users can complete the process quickly and intuitively, increasing completion rates.

Inventive Principle:

Principle #1Segmentation

Data Source

PatentUS10185966B2Claiming incentives on networked televisions

Publication Date: 2019.01.22 PAYPAL INC

AI summary

Systems and methods described herein may enable a user to add an incentive displayed along with content on a networked television to a digital wallet associated with the user. The user may be capable of selecting the displayed incentive using a remote control in communication with the networked television, or using their mobile device which may be in direct communication with the networked television, or in communication with the networked television over a network. When the user selects the displayed incentive for storage in a digital wallet, the user may be prompted to authenticate to a provider associated with the digital wallet, wherein the authentication may be performed through the networked television using the remote control. The incentive may then be added to the user's digital wallet and may be used or applied when the user performs a transaction using the digital wallet.