Television Receiver Link Destination Access Counting
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Solution Overview
Problem
Conventional television receivers lack the ability to distinguish and highlight specific link destinations, such as advertisement sites, which hinders the counting of accesses based on bookmark data, making it difficult for sponsors to evaluate the effectiveness of their advertising efforts.
Innovation Solution
A television receiver with a link destination information extracting section, identification information storing section, and control section that determines whether a link destination is specific, allowing for highlighting and prioritizing specific link destinations, and storing access histories for statistical analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conventional television receivers process all link destinations uniformly, then the system structure remains simple, but the ability to distinguish and count accesses to specific link destinations (such as advertisement sites) is lost
Solution Approach 1:
The patent segments link destinations into ordinary link destinations and specific link destinations (such as advertisement sites) using identification information. This segmentation enables differentiated processing and accurate counting of accesses to specific link destinations without requiring complete system restructuring.
Solution Approach 2:
The patent applies local quality by treating specific link destinations differently from ordinary link destinations. Specific link destinations receive special marking with identification information and are subjected to separate access counting, while ordinary link destinations are processed normally. This localized differentiation achieves precise measurement without global system complexity.
2Loss of information
If the television receiver highlights and prioritizes specific link destinations, then advertising effectiveness can be measured, but additional processing steps and storage requirements are introduced
Solution Approach 1:
The patent performs preliminary action by pre-marking specific link destinations with identification information before user access. This preliminary marking enables automatic recognition and counting of accesses to specific link destinations without requiring complex real-time analysis, thus preserving access history information with minimal processing complexity.
Solution Approach 2:
The television receiver performs self-service by automatically counting accesses to specific link destinations using the stored identification information. The system autonomously distinguishes and counts accesses without requiring external intervention or complex processing, thereby preserving access information while maintaining simple processing.
3Productivity
If all link destinations are treated equally without identification, then the system operates efficiently, but sponsors cannot evaluate the effectiveness of their advertising efforts
Solution Approach 1:
The patent extracts identification information from link destinations to distinguish specific link destinations (such as advertisement sites) from ordinary link destinations. This extraction enables separate tracking and counting of accesses to advertising sites, providing sponsors with effectiveness evaluation data while maintaining efficient processing of ordinary link destinations through standard procedures.
Data Source
AI summary
A name and a URL of a specific link destination are stored in a specific link destination information storing section. A microcomputer changes a process to be performed on a link destination depending on whether or not a link destination targeted for the process is a specific link destination. The specific link destination is highlighted when displaying link destinations as icons, and the specific link destination is displayed first when displaying a list of the link destinations. An access history about the specific link destination is stored in an access history storing section. An information server collects the access history from a television receiver and counts the number of accesses to the specific link destination. When the advertisement site is selected as the specific link destination, the number of accesses to the specific link destination is used as an index for indicating an advertising effect.