TV Platform Integrating NFT Market via Scene Analysis
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Solution Overview
Problem
Existing TV platforms lack the capability to seamlessly allow users to purchase digital products related to broadcast content while watching, especially in a non-fungible token (NFT) market context.
Innovation Solution
A TV platform with an output unit, communication unit, scene analysis unit, and control unit that connects to an NFT market server, allowing users to detect digital product-related data from broadcast content and purchase NFTs for these products through an integrated NFT purchase page.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If TV platforms integrate NFT market functionality, then users can purchase digital products while watching broadcast content, but the device complexity increases
Solution Approach 1:
The patent merges the TV platform and NFT market into a single integrated system. The TV platform receives broadcast content and simultaneously provides NFT purchase functionality through a unified interface, allowing users to buy digital products without leaving the TV environment. This integration resolves the contradiction by combining two previously separate functions (broadcast viewing and NFT trading) into one cohesive system, improving ease of operation while managing complexity through functional unification.
Solution Approach 2:
The TV platform is designed with multi-functionality, serving both as a broadcast content delivery system and as an NFT market platform. The control unit manages multiple functions including content reception, scene analysis, and NFT transaction processing through a single device, enabling users to access both broadcast content and digital product purchasing capabilities without requiring separate systems.
2Productivity
If the TV platform provides detailed digital product information and purchase options during broadcast, then user access to digital products improves, but the information processing complexity increases
Solution Approach 1:
The control unit pre-processes and stores digital product information related to broadcast content before the actual purchase moment. Scene analysis results and associated digital product data are prepared in advance, allowing the system to quickly present relevant purchase options when users interact with the interface during broadcast viewing, thereby improving access speed while managing processing complexity through advance preparation.
Solution Approach 2:
The control unit acts as an intermediary between the broadcast content and the NFT market functions. It receives broadcast signals, analyzes scenes for digital product relevance, and mediates the connection to appropriate NFT listings and purchase interfaces, streamlining the information flow and reducing processing complexity by centralizing the coordination function.
3Measurement precision
If the system analyzes broadcast scenes to detect digital products, then the accuracy of digital product identification improves, but the computational requirements increase
Solution Approach 1:
The scene analysis unit performs partial analysis by focusing computational resources on detecting specific feature points related to digital products rather than analyzing every pixel and frame in detail. The system identifies key visual elements and characteristics that indicate digital product presence, achieving sufficient accuracy for product identification while reducing overall computational energy consumption through selective analysis.
Data Source
AI summary
The present invention relates to a TV platform comprising: an output unit including a display unit and a sound output unit; a communication unit that performs a communication connection with an NFT market server and a broadcasting station server; a scene analysis unit that detects a feature point from a broadcast scene of broadcast content received from the broadcasting station server and output through the output unit; and a control unit that receives digital product-related data including identification information of a digital product and an access information of an NFT purchase page of the digital product, generates a database according to the digital product-related data, displays a graphic object indicating that there is a digital product related to the broadcast scene on the basis of a result of matching the feature point detected from the broadcast scene and pieces of digital product identification information included in the database, and performs an access to an NFT purchase page of a specific digital product on the basis of selection of a user regarding the graphic object.