TV-Based Ordering System for VOD Commerce via Set-Top Box and ARS
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Solution Overview
Problem
Current IPTV services lack additional service functions to enhance customer convenience and reliability, particularly for video on demand (VOD) content, and face challenges in providing technical support across various platforms.
Innovation Solution
A TV-based ordering system that connects to a set-top box and communicates with a content providing server and an ARS server, enabling automatic product ordering for commerce content viewed on TV, with features like user input processing, order information generation, and phone connection for seamless ordering experiences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a shopping broadcasting service is provided through a scheduled channel on IPTV, then real-time broadcasting service is available, but video on demand (VOD) content lacks additional service functions to enhance customer convenience
Solution Approach 1:
The system enables the set-top box to perform multiple functions: receiving both real-time broadcasting and VOD content, processing user inputs, generating order information, and interfacing with both the content providing server and ARS server. This multi-functional capability resolves the contradiction by making the same platform versatile for different service modes.
Solution Approach 2:
The content providing server acts as an intermediary between the set-top box and the ARS server. It receives order requests from the set-top box, generates order information, and transmits it to the ARS server for phone connection. This intermediary structure enables VOD content to have additional ordering functions similar to real-time broadcasting.
2Adaptability or versatility
If various IPTV service platforms are used to provide shopping broadcasting services, then service coverage is expanded, but technical support becomes difficult to standardize across platforms
Solution Approach 1:
The set-top box is designed with universal functionality to operate across different IPTV platforms. It can receive user inputs, process order requests, and communicate with the content providing server regardless of the underlying IPTV platform, thereby maintaining technical support reliability across diverse platforms.
Solution Approach 2:
The system establishes a feedback loop where the set-top box receives user inputs, the content providing server processes these inputs and generates order information, and the ARS server executes the ordering. This standardized feedback mechanism ensures reliable technical support across various IPTV platforms by providing a consistent interaction pattern.
3Ease of operation
If manual ordering process is used for VOD content, then system complexity is reduced, but customer convenience and ordering efficiency deteriorate
Solution Approach 1:
The system enables automatic ordering through the set-top box. When a user provides input during VOD content playback, the set-top box automatically generates an order request, the content providing server creates order information, and the ARS server initiates a phone connection to complete the order. This self-service automation greatly enhances ordering ease while the added complexity is managed through standardized server-client architecture.
Data Source
AI summary
A TV-based ordering system, a TV-based ordering method, and a recording medium are provided. The TV-based ordering system includes a content providing server that receives an order request corresponding to an user input from a set-top box, and an ARS server that receives order information corresponding to the order request from the content providing server, and telephonically connects to the user terminal in response to the order information.