TV Program Targeting via Intermediary Aggregation
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Advertisers face challenges in efficiently targeting specific television programs across multiple networks, as engaging multiple networks is time-consuming and often lacks available ratings and demographic information, leading to uncertain advertising ROI.
Innovation Solution
A system that receives television program queries from advertisers, identifies relevant programs, allows selection, associates them with advertising campaigns, and automatically selects advertisements for airing based on availability and demographic matching, using a computer-implemented auction process to optimize ad placement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If an advertiser engages multiple networks to target a television program across multiple networks, then the advertiser can reach more audiences, but the process becomes time-consuming and complex
Solution Approach 1:
The patent introduces a third-party service provider that acts as an intermediary between the advertiser and multiple networks. This service provider aggregates program information from multiple networks and handles the complex engagement process, allowing advertisers to target programs across networks without directly managing each network relationship individually.
Solution Approach 2:
The service provider creates a universal interface that handles multiple networks through a single system. The platform provides unified access to program information, ratings, and demographic data across all networks, simplifying the advertiser's task of managing multi-network targeting through one consolidated system rather than separate network-specific processes.
2Loss of information
If an advertiser purchases advertising spots on specific networks, then the advertiser can target the program, but ratings and demographic information are not always available for all networks
Solution Approach 1:
The service provider serves as an intermediary that collects, aggregates, and makes available ratings and demographic information from multiple networks. This intermediary system ensures that advertisers have access to comprehensive data across all networks, eliminating the information gap that would otherwise exist when targeting programs on lesser-known or smaller networks.
Solution Approach 2:
The system performs preliminary action by pre-collecting and preparing ratings and demographic data from multiple networks before the advertiser needs to make targeting decisions. This advance aggregation of information allows advertisers to make informed decisions about program targeting across multiple networks without having to navigate through unavailable or incomplete data during the selection process.
3Productivity
If an advertiser manually selects programs across multiple networks, then the advertiser can choose specific targets, but the process is time-consuming
Solution Approach 1:
The service provider enables self-service by automatically aggregating program information, ratings, and demographic data from multiple networks and presenting it in a unified format. The system handles the complex data collection and processing tasks automatically, allowing advertisers to simply query for their desired programs without manually navigating through multiple network databases or manually researching program information.
Solution Approach 2:
The system performs preliminary action by pre-aggregating and organizing program information from multiple networks before the advertiser queries for specific programs. This advance preparation of data in a standardized, searchable format eliminates the need for advertisers to manually search through multiple network sources, significantly reducing the time required for program selection while maintaining comprehensive coverage.
Data Source
AI summary
Methods, systems, and apparatus, including computer program products are provided for television advertisement bidding that allows advertisers to target and/or exclude specific television programs. Advertisers can search for television programs and in response be provided with a list of scheduled air times for television programs. Additional programs can also be identified for advertising based on similar targeting criteria, such as demographics, ratings, and genre.