Context-Aware Sponsored Content Delivery via TV Programming Detection
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Solution Overview
Problem
Users interacting with mobile devices while watching TV often encounter irrelevant advertisements, as existing systems lack the ability to provide contextually relevant sponsored content based on the TV programming being watched.
Innovation Solution
Mobile devices can communicate with TV devices to identify the current programming using audio patterns or smart TV protocols, allowing for the delivery of sponsored content that is relevant to the user's TV viewing experience, with options for users to opt out and advertisers to set specific presentation criteria.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If mobile devices display ads to users watching TV, then ad exposure increases, but ad relevance decreases
Solution Approach 1:
The system uses feedback from TV programming identification to dynamically adjust ad selection. Mobile devices detect what is being watched on TV and use this information to select relevant ads, creating a feedback loop where viewing behavior directly influences ad delivery to improve relevance while maintaining exposure opportunities
Solution Approach 2:
The system changes the parameter of ad selection based on TV programming context. By detecting the current TV show and changing ad parameters to match the programming content, the system transforms generic ad delivery into context-aware delivery, improving ad relevance without reducing exposure
2Loss of information
If mobile devices communicate with TV devices to identify programming, then ad relevance improves, but device complexity increases
Solution Approach 1:
The system introduces an intermediary communication layer between mobile devices and TV devices. This intermediary enables programming identification through standardized protocols without requiring direct complex integration between devices, simplifying the overall system architecture while maintaining ad relevance
Solution Approach 2:
The communication system uses universal protocols that can work across different mobile and TV device types. By implementing multi-functional compatibility, the system reduces complexity through standardization while achieving the goal of programming identification for relevant ad delivery
3Object-affected harmful factors
If users opt out of sponsored content communications, then user privacy improves, but ad delivery effectiveness decreases
Solution Approach 1:
The system implements dynamic user preference management where opt-out settings can be adjusted over time. Users can dynamically change their privacy preferences, and the system adapts ad delivery accordingly, allowing users to maintain privacy control while still enabling effective ad delivery when they choose
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This approach increases the relevance of sponsored content, providing users with more engaging and conversion-oriented ads, while allowing advertisers to target specific TV programs and demographics, thereby improving ad effectiveness and user engagement.
Implementation Method 1
One example communication method is the use of audio patterns embedded in TV programs and TV commercials. Such audio patterns can use, for example, audio frequencies that, while hardly discernible to human ears, are distinctive enough for mobile or tablet devices to accurately identify current programming.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for content presentation. One of the methods includes determining current programming being presented to a user from a first device, wherein the determining includes receiving information from the first device associated with the current programming being presented; determining one or more sponsored content items to provide to a second device, wherein the one or more sponsored content items are identified as associated with the current programming including determining that one or more presentation criteria as specified by a respective sponsored content provider have been satisfied; and providing the one or more sponsored content items to the second device.