TV-Server Data Link for Targeted Program Information Delivery
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Solution Overview
Problem
Current broadcasting systems lack the ability to accurately determine which viewers have watched specific programs, preventing targeted delivery of detailed data or advertisements to those viewers unless they actively access the server.
Innovation Solution
A system where a television set communicates with a cloud server to recognize viewed programs and transmit targeted marketing announcements or inquiries via email to registered devices, ensuring that only relevant viewers receive information about the programs they have watched.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If detailed data of commercial products is released on the server without determining viewers, then the sponsor can provide information to potential customers, but the system cannot ensure that only actual viewers receive the information, leading to wasted resources and reduced reliability
Solution Approach 1:
The system performs preliminary actions by having television sets transmit viewing information to the server before detailed data is released. This allows the server to pre-identify which viewers have watched the commercial and prepare targeted data delivery, ensuring that only actual viewers receive follow-up information about the products they have seen.
Solution Approach 2:
The system implements feedback by having television sets continuously transmit viewing information back to the server. This feedback mechanism allows the server to track which viewers have watched which commercials and use this information to control the release and delivery of detailed product data, ensuring reliable targeting.
2Loss of energy
If viewers must actively access the server to obtain detailed information, then the server can reduce unnecessary data transmission, but the viewer experience is degraded and data collection is incomplete
Solution Approach 1:
The system performs preliminary actions by automatically transmitting detailed data to identified viewers without requiring them to actively access the server. The server uses pre-collected viewing information to proactively deliver data about products that viewers have already watched, making the process convenient for users while minimizing unnecessary transmissions to non-viewers.
Solution Approach 2:
The system implements self-service by having television sets automatically transmit viewing information to the server without requiring user intervention. This automated process allows the system to collect complete viewing data and subsequently provide detailed information to viewers automatically, improving both energy efficiency and user convenience.
3Measurement precision
If the system transmits viewing information from television sets to the server, then the server can identify and contact actual viewers, but the device complexity increases due to additional communication and data processing requirements
Solution Approach 1:
The system implements multi-functionality by using the television set's existing communication capabilities for multiple purposes: receiving broadcasting information, transmitting viewing data to the server, and receiving detailed product information. This universal use of communication functions reduces the need for separate dedicated systems while maintaining accurate viewer identification.
Solution Approach 2:
The system uses the server as an intermediary that coordinates between multiple television sets and sponsors. The server consolidates viewing information from various sets, identifies viewers, and manages data delivery, thereby reducing the complexity burden on individual television sets while maintaining precise viewer identification capabilities.
Data Source
AI summary
According to one embodiment, a receiver receives first data that enables recognition that a first program has been viewed in a first television set. And a transmitter transmits a message, using the first data, the message is addressed to a first device registered in association with the first television set and includes information relating to the first program.