TV Social Network Advertising Thumbnail Integration
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Solution Overview
Problem
Social Network Services (SNS) face challenges in effectively attracting users to advertisements on TVs, as existing methods lack a seamless integration of social media content and targeted advertising.
Innovation Solution
A system that retrieves and displays thumbnails of social network content, including advertisements, on TV displays, using a processor to access social networks and ad servers, with user profiles for targeted ad selection, and integrates ad display into a scrolling array of thumbnails, allowing users to navigate to selected content through a remote controller.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If advertisements are displayed separately from social network content, then ad visibility is improved, but user experience becomes more intrusive and engagement decreases
Solution Approach 1:
The patent merges advertisements with social network content by displaying both as thumbnails within the same scrolling array on the TV display. This integration allows ads to be visible alongside user-generated content without creating a separate, intrusive advertising section, thereby maintaining user experience while ensuring ad visibility.
Solution Approach 2:
The patent applies local quality by differentiating ad thumbnails from social network content thumbnails through subtle visual cues (such as icons or labels) while maintaining the same overall display format. This allows the system to preserve the unified scrolling array structure while enabling users to distinguish advertisements from organic content.
2Adaptability or versatility
If targeted advertising using user profiles is implemented, then ad relevance is improved, but system complexity increases
Solution Approach 1:
The patent introduces an intermediary component that manages user profile data and ad selection logic. This intermediary layer handles the complexity of matching user profiles with relevant advertisements, allowing the main display system to remain relatively simple while still achieving targeted advertising through the mediating function of the profile-matching module.
3Ease of operation
If multiple content types are displayed in a scrolling array, then user engagement is improved, but ad visibility may be reduced
Solution Approach 1:
The patent segments the scrolling array into discrete thumbnail positions, with advertisements occupying specific segments alongside social network content. This segmentation ensures that ads maintain consistent visibility at predetermined positions within the scrollable interface, preventing them from being completely obscured by user content while preserving the engaging scrolling interaction.
Data Source
AI summary
An advertising method involves displaying a plurality of social network thumbnails as an array of thumbnails on a television display, where said plurality of social network thumbnails represent social network videos that are posted or linked to a social network post; representing an advertisement as a thumbnail representation; displaying the advertisement thumbnail representation within the array of thumbnails on the television display; and receiving an instruction selecting of one of the thumbnails to navigate to and responsive thereto displaying either one of the social network videos or the advertisement. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.