Aggregated TV Spot Inventory Platform for National Campaigns
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Solution Overview
Problem
The complexity and labor-intensive nature of purchasing advertising spots across multiple independent TV stations for national advertising campaigns, due to isolated inventory systems and varied programming, make it difficult to efficiently procure suitable spots that meet advertising goals.
Innovation Solution
A method and system that receive spot inventory data from multiple TV stations, apply advertising rules and goals to generate and randomize spot sets, and select sets based on proximity to advertising goals, thereby simplifying the procurement process and aggregating inventory data for national campaigns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If advertising spots are purchased from multiple independent TV stations for national campaigns, then coverage and reach are improved, but purchasing complexity and labor increase significantly
Solution Approach 1:
The patent combines isolated inventory systems from multiple independent TV stations into a single aggregated national inventory. This allows buyers to purchase spots across the entire territory through one unified process rather than separately contacting each station, thereby maintaining wide coverage while reducing purchasing complexity.
Solution Approach 2:
The system creates a universal purchasing platform that works across all participating TV stations simultaneously. A single purchase order can allocate spots across multiple stations and markets, making the purchasing process adaptable to national campaigns while simplifying the buyer's workflow.
2Adaptability or versatility
If isolated inventory systems are used at each independent TV station, then local programming autonomy is maintained, but spot procurement efficiency decreases
Solution Approach 1:
The patent merges the inventory data from independently operating TV stations into a centralized national inventory without requiring the stations to lose their operational independence. This aggregation enables efficient spot procurement while preserving each station's local programming autonomy.
3Measurement precision
If separate spot analysis is performed for each independent TV station, then inventory accuracy is maintained, but purchasing labor is multiplied significantly
Solution Approach 1:
The system combines separate inventory analyses from multiple TV stations into a single aggregated analysis. This maintains the accuracy of individual station inventories while eliminating the need for buyers to perform separate analyses for each station, thereby dramatically reducing purchasing time and labor.
4Reliability
If national advertising campaigns are implemented across all TV stations, then brand visibility is improved, but purchasing complexity increases ten times or more
Solution Approach 1:
The patent combines purchasing capabilities across all TV stations into a unified national purchasing system. This allows advertisers to implement nationwide campaigns with consistent branding and goal satisfaction while reducing the purchasing complexity that would otherwise multiply across each individual station.
Data Source
AI summary
A system and method, as disclosed herein, are each operable to control graphics related to one or more advertising goals. The system, in an embodiment, includes a plurality of steps. The steps include generating at least one graphical interface. The graphical interface is configured to display a first graphic configured to indicate at least one of a plurality of spot airtime length settings. The interface is also configured to display a second graphic configured to indicate at least one of a plurality of territorial spot distribution settings. In response to a first input, the steps include causing the first graphic to graphically represent one of the spot airtime length settings, wherein the represented spot airtime length setting indicates a spot time value, wherein the spot time value is desirable for one of a plurality of impressions of an advertisement. In response to a second input, the steps include causing the second graphic to graphically represent one of the territorial spot distribution settings. The represented territorial spot distribution setting indicates a mathematical relationship between: a quantity of advertising spots; and a quantity of a plurality of different markets within a territory.