TV Transaction Interface with Encrypted Credential Hops
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Solution Overview
Problem
Existing electronic commerce transactions through media display devices like TVs are cumbersome and lack security, requiring users to leave their viewing environment and often involve non-interactive processes.
Innovation Solution
A method and apparatus for conducting electronic transactions through a media display device, which includes receiving user authentication requests, granting authentication permissions, and sending user data to a payment provider server without intermediate hops inspecting the credentials, enabling secure and interactive purchases directly from the TV.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users conduct transactions through a TV by calling merchants or visiting websites, then transactions can be completed, but users must leave the TV and the process becomes cumbersome
Solution Approach 1:
The patent combines the transaction interface directly within the TV display, merging the viewing experience with the purchasing process. Users can browse products and complete transactions without leaving the TV interface, eliminating the need to switch devices or applications.
Solution Approach 2:
The system introduces an intermediary layer between the TV and payment processing, using a secure communication protocol that allows transaction data to be exchanged through intermediate hops without inspection. This enables seamless transactions while maintaining security.
2Reliability
If traditional e-commerce transaction methods are used through TV, then transactions can be processed, but security is insufficient and credentials may be inspected by intermediate hops
Solution Approach 1:
The patent employs an intermediary communication mechanism where transaction credentials are transmitted through multiple intermediate hops that cannot inspect the data. Each hop forwards the encrypted credential information without the ability to read or modify it, ensuring end-to-end security.
Solution Approach 2:
The system creates a secure communication environment where credential data is protected from inspection by intermediate systems. The credentials are transmitted in a state that is effectively invisible to intermediate hops, similar to how inert gas protects reactive substances.
3Adaptability or versatility
If users interact with external devices for transactions, then purchasing can be completed, but the process lacks interactivity and requires leaving the viewing environment
Solution Approach 1:
The TV system is enhanced to perform multiple functions: displaying content, receiving user input for transactions, processing payments, and providing product information. This universal approach eliminates the need to switch between devices for different transaction steps.
Solution Approach 2:
The patent adds a new dimension to TV functionality by integrating interactive transaction capabilities directly into the display interface. This transforms the TV from a passive display device into an active transaction platform, adding the dimension of direct user interaction.
Data Source
AI summary
The present disclosure involves a method of conducting a transaction. In one aspect, the method includes: displaying a media program on a media display device; indicating, while the media program is being displayed, an item associated with the media program is available for purchase; receiving authentication information of a prospective purchaser of the item; and completing a purchase of the item in response to the authentication information. In another aspect, the method includes: receiving, from a media display device, a user authentication request that contains user login credentials; granting the user authentication request in response to the user login credentials; and sending an authentication permission to the media display device; wherein the receiving and the sending are each performed such that the user login credentials and the authentication permission are sent through one or more intermediate hops without being inspected by any of the intermediate hops.