Television Video Overlay Scripting for Customizable Content

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Solution Overview

Problem

Current television systems lack the ability for viewers to customize video content by overlaying multiple video sources, limiting user preference and advertising opportunities, as broadcasters control the content and presentation format.

Innovation Solution

A method and system for a television to receive and process multiple video signals from various sources, using a script to overlay videos with different depth values and positions on the display, allowing for customizable and simultaneous display of multiple video streams.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If broadcasters control and combine multiple video contents into a single broadcast signal, then the content delivery is simplified and reliable, but the viewer cannot choose or customize the content combinations

Engineering Contradiction:
Improveviewer content selection capabilityVSAvoidtelevision system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the video content delivery system by separating the main broadcast signal from overlay video sources. The television receives the primary broadcast content through standard channels while simultaneously receiving separate overlay video signals from different sources, allowing independent selection and customization of content layers without complicating the overall system architecture

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The television system is enhanced with multi-functionality to receive and process both traditional broadcast signals and additional overlay video sources simultaneously. The device can function as a standard TV while also supporting customizable content overlay, enabling viewers to select from multiple video sources including sports games, news, interviews, and advertisements without requiring multiple separate devices

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If broadcasters display multiple overlay videos simultaneously, then more content is available to viewers, but viewers cannot control which content to see or how it is presented

Engineering Contradiction:
Improvecontent customization optionVSAvoiduser control capability
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent implements dynamic control where viewers can adjust overlay video parameters in real-time. Users can select which overlay videos to display, adjust their positions, change their sizes, and control their transparency levels during viewing, making the system adaptable to individual preferences while maintaining ease of operation through intuitive controls

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system enables viewers to self-configure their viewing experience by selecting from available overlay video sources, adjusting display parameters, and customizing content combinations according to their preferences. The television provides the tools and options for users to serve their own content selection needs without requiring broadcaster intervention

Inventive Principle:
Principle #25Self-service

3Adaptability or versatility

If advertisers purchase broadcast advertisement slots, then advertisements reach large audiences, but advertisers cannot target specific local audiences or customize ad content for specific venues

Engineering Contradiction:
Improveadvertising targeting capabilityVSAvoidadvertising reach
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The patent enables local quality in advertising by allowing different overlay video content to be displayed at different locations. Advertisers can customize advertisement content for specific venues such as sports bars or retail stores, making ads relevant to local audiences while maintaining the ability to reach broader audiences through other channels. Each location can have tailored ad content based on its specific audience demographics and context

Inventive Principle:
Principle #3Local quality

4Loss of information

If overlay videos are displayed on television, then additional information and content are provided, but the depth perception and visual hierarchy become unclear

Engineering Contradiction:
Improvecontent information completenessVSAvoiddepth value differentiation
Core Design Contradiction:
Loss of informationVSDifficulty of detecting and measuring

Solution Approach 1:

The patent introduces depth values as an additional dimension for organizing overlay video content. By assigning different depth values to various overlay videos, the system creates a visual hierarchy that helps viewers understand the relative importance and layering of different content elements, making it easier to detect and distinguish between multiple simultaneous video sources

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS10091438B1Method and system for overlaying videos in a television set using a television script
Publication Date: 2018.10.02 TP LAB INC
  • US10091438B1 patent drawing
  • US10091438B1 patent drawing
  • US10091438B1 patent drawing

AI summary

Method and system for overlaying videos in a television include: receiving a plurality of video signals directly from a plurality of video sources by the television; receiving and processing a script by the television, the script includes instructions for placing a first picture from a first video signal of the plurality of video signals in a first position at a first depth value on a display coupled to the television, and instructions for placing a second picture from a second video signal of the plurality of video signals in a second position at a second depth value on the display; and simultaneously displaying the first picture and the second picture on the display by the television in an overlayed manner, the first picture being displayed at the first position and at the first depth value, the second picture being displayed at the second position and at the second depth value.