Real-Time Internet TV Viewership Validation via Mobile Tracking
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Solution Overview
Problem
Current technologies lack a method to capture and personalize Internet TV browsing activities in real-time, making it difficult for service providers to customize and tailor content and advertisements for viewers, as they rely on offline data from limited specialized equipment.
Innovation Solution
A system and method that tracks and analyzes viewer interactions with Internet TV platforms using mobile devices and set-top boxes, capturing clickstream data and usage patterns to create profiles for personalized content and ad recommendations, allowing real-time personalization and monetization of viewer data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If offline data collection using specialized equipment in limited households is used, then measurement precision is improved, but the quantity of data and representativeness deteriorates
Solution Approach 1:
The patent uses mobile devices (smartphones, tablets) that viewers already possess as copies of specialized measurement equipment. These devices replicate the functionality of expensive set-top box equipment but can be deployed universally without requiring specialized hardware installation in each household.
Solution Approach 2:
The patent leverages the universal presence of mobile devices in modern households. Instead of requiring specialized measurement equipment, the system uses a device that nearly every household already has, thereby expanding coverage from 0.02% to potentially 100% of households while maintaining measurement capabilities.
2Productivity
If there is no delay in data availability, then productivity is improved, but the complexity of real-time data processing increases
Solution Approach 1:
The patent introduces mobile devices as intermediaries between the viewer and the content delivery system. These devices continuously capture viewing data and transmit it in real-time to servers, which then process and return personalized content recommendations, enabling immediate personalization without complex centralized processing at the viewer's location.
Solution Approach 2:
The system performs preliminary actions by continuously monitoring and pre-processing viewing data in the background. When a viewer requests content or reaches a decision point, the system has already analyzed their viewing patterns and prepared personalized recommendations, enabling instant response without complex real-time computation at the moment of interaction.
3Ease of operation
If service-specific applications are used for Internet TV browsing, then ease of operation is improved, but the loss of information about service access history increases
Solution Approach 1:
The patent implements continuous feedback loops where mobile devices track every interaction with Internet TV content (clicks, views, time spent) and immediately transmit this data back to servers. This real-time feedback enables the system to accumulate comprehensive service access history while maintaining the simple, service-specific application interface for users.
Solution Approach 2:
The mobile device automatically performs data collection and transmission without requiring user action. The system self-services by continuously monitoring viewing behavior through the application and autonomously sending data to servers, eliminating the need for users to manually track or report their viewing history.
Data Source
AI summary
A method, system and computer control logic to provide personalization of a viewers usage of an Internet TV platform. The method includes tracking a viewers interactive usage pattern of the TV platform; generating viewer usage data based on the tracking; analyzing the viewer usage data on a substantially real-time basis; and personalizing the viewer's usage of the TV platform on a based on an analysis the viewer usage data.