Television Personalization via Wireless Broadcast and Mobile Intermediaries
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Solution Overview
Problem
Televisions lack the ability to personalize the viewing experience for individual consumers, providing the same enhancements to all viewers regardless of their preferences or interests, leading to a potentially boring experience.
Innovation Solution
A system that uses wireless broadcast messages between a television, a mobile device, and a server to transmit user-specific enhancement data, allowing the television to customize the viewing experience based on individual user preferences and interests by transmitting broadcast messages containing television identification, media content identification, and user identification, and receiving enhancement data to dynamically overlay or modify the media content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the television provides the same content to all viewers, then the system complexity is low, but the viewing experience cannot be personalized
Solution Approach 1:
The system segments the audience into individual users by detecting mobile devices in the viewing area. Each user is identified and assigned personalized enhancement data based on their profile, allowing the television to display different augmented reality content to different viewers simultaneously.
Solution Approach 2:
The patent introduces mobile devices as intermediaries between the television and the users. The mobile devices detect user presence, communicate user identifiers to the television, and facilitate the delivery of personalized enhancement data, thereby enabling personalization without directly modifying the television hardware.
2Adaptability or versatility
If the television uses wireless broadcast messages to transmit enhancement data, then the viewing experience can be enhanced, but the use of energy increases
Solution Approach 1:
The television transmits enhancement data using periodic wireless broadcast messages rather than continuous transmission. The system broadcasts enhancement data at specific intervals or triggered by certain events, reducing overall energy consumption while still providing timely updates to users' mobile devices.
3Adaptability or versatility
If the television displays dynamic overlays for each user, then the viewing experience is personalized, but the device complexity increases
Solution Approach 1:
Instead of processing and generating unique augmented reality content for each user, the system creates copies of the same enhancement data and distributes them to multiple users' mobile devices. Each user receives a copy of the enhancement data tailored to their profile, reducing the processing burden on the television while still providing personalized content.
Data Source
AI summary
There is provided a system and method for enhancing television with wireless broadcast messages. The system including a television, a mobile device, and a server, wherein the television is configured to transmit a broadcast message to the mobile device, the broadcast message used by the television to request enhancement data from the server, the mobile device is configured to receive the broadcast message from the television and transmit a request to the server in response to receiving the broadcast message, and the server configured to receive the request from the mobile device and transmit the enhancement data to the television in response to receiving the request, wherein the enhancement data is used by the television to enhance media content being displayed on a display. The television may transmit the broadcast message to the mobile device using Bluetooth low energy and receive the enhancement data from the server using the Internet.