UIDH Insertion for Targeted Content on Non-Operator Networks
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Solution Overview
Problem
Operator networks face challenges in providing targeted content to subscribers when content requests are made through non-operator networks, as they cannot insert a unique identification header (UIDH) into the requests, preventing the content server from delivering targeted content based on subscriber attributes.
Innovation Solution
A user device can request and obtain a UIDH from an operator network and add it to content requests sent via non-operator networks, allowing the content server to provide targeted content by processing the modified requests, even when the operator network is not involved in the communication.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If content requests are sent via non-operator networks, then network communication flexibility is improved, but the ability to provide targeted content deteriorates
Solution Approach 1:
The user device obtains a UIDH from the operator network in advance, before sending content requests through non-operator networks. This preliminary action ensures that the identification information is ready and can be attached to subsequent requests, resolving the contradiction by maintaining targeted content capability while using flexible non-operator networks.
Solution Approach 2:
The UIDH acts as an intermediary element that bridges the user device and content server. Instead of directly transmitting subscriber identity through non-operator networks, the UIDH serves as a mediator that enables targeted content delivery without exposing sensitive subscriber information, thus maintaining both communication flexibility and information security.
2Productivity
If subscriber identity is transmitted to content servers, then targeted content delivery is improved, but subscriber privacy protection deteriorates
Solution Approach 1:
The patent extracts the essential identification function from the complete subscriber identity. Instead of transmitting the full subscriber profile, only the necessary UIDH component is extracted and transmitted to the content server. This enables targeted content delivery while removing unnecessary personal information that would expose subscriber privacy.
Solution Approach 2:
The UIDH provides localized identification capability specifically at the content delivery interface. Rather than transmitting global subscriber identity information throughout the system, the identification function is localized to where it is needed (at the content server interface), minimizing privacy exposure while maintaining delivery efficiency.
Data Source
AI summary
A device may receive an identifier for a subscriber of a first network. The subscriber may be associated with the device. The device may store the identifier and receive a request for content. The device may generate a modified request by adding the identifier to the request. The device may send the modified request using a network communication. The network communication may communicate via a second network without using the first network, and the first network may be different than the second network. The device may receive the content and targeted content based on the modified request. The targeted content may be targeted to the subscriber based on the identifier.