Unblockable Ad Delivery via Publisher Sub-domain Scripting
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Online advertising revenue for publishers is disrupted by ad blockers, which block ads by targeting ad serving company domains, leading to blanket blockage of ads on publisher sites, even if some ads are valuable, and ad blockers are difficult to circumvent using traditional methods.
Innovation Solution
The system provides publishers with a sub-domain that points to an ad server's IP, allowing an embedded script on the publisher's sub-domain to detect and bypass ad blockers, ensuring ads are delivered only when an ad blocker is present, thus avoiding domain-based blockages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If ads are served from an ad serving company's domain, then ad delivery is simplified and managed centrally, but ad blockers can easily block all ads on publisher sites by blacklisting the ad serving company's domain
Solution Approach 1:
The patent segments the ad delivery system by separating the ad serving script from the ad serving company's domain and embedding it within the publisher's own domain. This allows the publisher to maintain control over ad delivery while avoiding blanket blockage by ad blockers, as the script appears to originate from the publisher's domain rather than an external ad server.
Solution Approach 2:
The publisher's domain acts as an intermediary between the ad serving company and the user's browser. The ad serving script is hosted on the publisher's domain, which then communicates with the ad serving company's servers to retrieve and display ads. This intermediary approach protects against ad blocker interference while maintaining centralized ad management capabilities.
2Object-affected harmful factors
If ad blockers are installed to block disruptive ads, then user experience is improved, but all ads including valuable ones are blocked
Solution Approach 1:
The patent enables selective ad delivery by allowing publishers to control which ads are served from their domain. Ad blockers that target external ad servers will not block ads delivered through the publisher's domain, allowing valuable ads to pass through while still blocking disruptive ads from external sources. This creates local quality control over ad content at the publisher level.
Solution Approach 2:
Instead of having ad blockers filter ads from external servers, the patent inverts the approach by having ads originate from the publisher's own domain. This reverses the traditional ad delivery model, making ads invisible to ad blockers that monitor external ad server traffic, thereby preserving ad revenue while still allowing users to block external ad sources.
3Adaptability or versatility
If a publisher uses a third party ad serving company, then ad specialization and advertiser relationships are managed externally, but the publisher loses control over ad delivery and becomes vulnerable to domain-based blocking
Solution Approach 1:
The patent merges the publisher's domain with the ad serving functionality by embedding the ad serving script within the publisher's own domain infrastructure. This combination allows the publisher to maintain external relationships with ad serving companies for ad specialization and advertiser management while simultaneously retaining control over ad delivery mechanisms, reducing vulnerability to domain-based blocking.
Data Source
AI summary
There is provided a system and process of delivering online media content files to websites which are not capable of being blocked. The system and process provides a publisher with a sub-domain name that is pointed to an IP provided by an ad server and ask publisher to update his DNS records. Concurrently, the system delivers the user a script on the newly suggested sub domain that publisher inserts in HEAD tag of web pages where it is determined that the unblockable ads are to be displayed.