Under-Display Camera Data Routing for High-Transmittance Displays

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Solution Overview

Problem

Existing display apparatuses face challenges in efficiently integrating components like cameras within the display area without compromising image quality or functionality.

Innovation Solution

A display apparatus design that includes a substrate with a display area and a peripheral area, featuring data connection lines that overlap with a component area to accommodate components like cameras, while maintaining high transmittance and image quality through the use of transparent conductive materials and optimized pixel configurations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If components like cameras are integrated within the display area, then functionality is enhanced, but transmittance and image quality may be compromised

Engineering Contradiction:
ImprovefunctionalityVSAvoidtransmittance
Core Design Contradiction:
Adaptability or versatilityVSIllumination intensity

Solution Approach 1:

The display area is segmented into a component area (where the camera is located) and a main area. The data connection line is routed to overlap with the component area rather than the main area, segmenting the impact zone and preserving transmittance in the main display region while still enabling component integration.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by creating a component area with different optical properties (lower transmittance) compared to the main area (higher transmittance). The data connection line is specifically positioned to overlap the component area, allowing the system to have varying local characteristics - the component area can support component integration with reduced transmittance requirements, while the main area maintains high transmittance for optimal display quality.

Inventive Principle:
Principle #3Local quality

2Adaptability or versatility

If data connection lines are routed through the component area, then component integration is enabled, but display area utilization is reduced

Engineering Contradiction:
Improvecomponent integrationVSAvoiddisplay area
Core Design Contradiction:
Adaptability or versatilityVSArea of stationary object

Solution Approach 1:

The display area is divided into a component area and a main area. The data connection line is routed through the component area, segmenting the impact so that the main area remains fully available for display purposes. This segmentation allows the component area to serve dual purposes: housing components and accommodating data connection lines.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent utilizes the spatial dimension by vertically positioning the data connection line between the substrate and the semiconductor layer, allowing it to pass through the component area without occupying horizontal display space. This dimensional approach enables the data connection line to coexist with the camera component in the same vertical stack without reducing the horizontal display area.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS12433103B2Display apparatus
Publication Date: 2025.09.30 SAMSUNG DISPLAY CO LTD
  • US12433103B2 patent drawing
  • US12433103B2 patent drawing
  • US12433103B2 patent drawing

AI summary

A display apparatus that is configured to prevent conductive patterns in a portion of a display area from being viewed under external light includes: a substrate including a display area and a peripheral area outside the display area, a semiconductor layer arranged on the substrate, a first pixel circuit arranged on the display area, a first data line arranged on the display area and connected to the first pixel circuit, a second pixel circuit arranged on the peripheral area, a second data line arranged on the peripheral area and connected to the second pixel circuit, and a data connection line arranged between the substrate and the semiconductor layer and connecting the first data line to the second data line.