Display apparatus having enhanced tethering device and support housing

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Solution Overview

Problem

Conventional display fixtures occupy valuable shelf space and make it difficult for customers to access sample products displayed on gondola-type counters, reducing inventory capacity and increasing restocking time.

Innovation Solution

A display apparatus with an upper housing member and a tethering device mounted under and depending from the display shelf, allowing sample products to be displayed without occupying shelf space, with a windup reel and tether providing easy access and secure retraction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If sample products are displayed on display shelves using conventional supporting fixtures, then customers can access and handle the products, but valuable shelf space is occupied by both the sample products and their supporting fixtures, reducing storage capacity

Engineering Contradiction:
Improvecustomer access to sample productsVSAvoidstorage capacity on display shelves
Core Design Contradiction:
Ease of operationVSQuantity of substance

Solution Approach 1:

The display apparatus transitions the sample product display from the horizontal shelf plane to a vertical dimension by mounting the housing member underneath the display shelf. The sample product is displayed hanging down from the front edge of the shelf, utilizing the vertical space below the shelf rather than occupying horizontal shelf area. This dimensional change allows customers to access samples from below the shelf level while preserving the entire shelf surface for inventory storage.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If display samples are placed on top of the gondola-type display counter, then customers can easily access the samples, but the display shelves have less space for storing other products

Engineering Contradiction:
Improvecustomer access to sample productsVSAvoiddisplay shelf area for product storage
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

The display apparatus extracts the sample product display function from the main shelf surface by providing a separate mounting structure (housing member with socket) that attaches to the front edge of the shelf. The sample product is removed from the shelf area and displayed on the housing member that depends from the shelf, separating the display function from the storage function and eliminating the conflict for shelf space utilization.

Inventive Principle:
Principle #2Taking out (Extraction)

3Ease of operation

If more display fixtures are added to accommodate sample products, then customer access is improved, but device complexity and installation requirements increase

Engineering Contradiction:
Improvecustomer access to sample productsVSAvoiddisplay apparatus structure
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The display apparatus merges multiple functions into a single integrated housing member: the mounting block for shelf attachment, the socket for sample product reception, and the tethering device for securing the sample. This consolidation eliminates the need for separate supporting fixtures and reduces overall device complexity while maintaining ease of customer access to the displayed sample product.

Inventive Principle:
Principle #5Merging (Combining)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances storage capacity on display shelves while allowing easy customer access to sample products without reducing available product space, reducing restocking time and costs.

Implementation Method 1

a tethering device configured for connecting the sample product to the display apparatus under the action of a windup reel

Methodology Applied
Scientific EffectSpring action: Spring

Data Source

PatentUS10368661B2Display apparatus having enhanced tethering device and support housing
Publication Date: 2019.08.06 WAHL CLIPPER CORP
  • US10368661B2 patent drawing
  • US10368661B2 patent drawing
  • US10368661B2 patent drawing

AI summary

A display apparatus is provided for displaying a sample product with a display shelf. Included in the display apparatus is an upper housing member having an upper surface and a socket disposed on the upper surface. The socket is configured for accommodating an insertion of the sample product for loosely supporting the sample product during display. A lower housing member is attached to the upper housing member, and has a tethering device configured for connecting the sample product to the display apparatus under the action of a windup reel. The upper housing member includes a mounting block configured for being removably mountable under the display shelf and attachable on and depending from a front edge of the display shelf, such that the sample product inserted into the socket is accessible by a customer.