Unfolding Video Pre-Roll with Dynamic Segment Extension

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Solution Overview

Problem

Existing video playback systems lack dynamic and interactive pre-rolls, mid-rolls, and post-rolls that can seamlessly extend based on viewer interactions, limiting engagement and revenue models.

Innovation Solution

A computer-implemented method and system that presents unfolding videos with variable play length, allowing seamless addition of connected segments based on viewer interactions, with payment models adjusting between CPM, CPE, and CPA based on viewer engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional fixed-length pre-roll videos are used, then the video structure is simple and easy to implement, but viewer engagement is limited and interaction is not possible

Engineering Contradiction:

ImproveinteractivityVSAvoidvideo structure

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The pre-roll video is divided into multiple discrete segments that can be independently selected and played. Each segment represents a discrete unit of content that can be triggered based on viewer interaction, allowing the video to be constructed dynamically rather than played as a fixed sequence.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The video structure transitions from static to dynamic by allowing real-time modification of playback content. The system dynamically selects and appends segments based on viewer interactions during playback, making the video adaptive rather than predetermined.

Inventive Principle:

Principle #15Dynamics

2Productivity

If fixed-length pre-roll videos are used, then the implementation is straightforward, but viewer engagement and interaction opportunities are limited

Engineering Contradiction:

ImproverevenueVSAvoidpayment model management

Core Design Contradiction:

ProductivityVSEase of operation

Solution Approach 1:

The payment model parameters are dynamically changed based on viewer engagement level. The system transitions between CPM (cost per mille), CPE (cost per engagement), and CPA (cost per action) pricing models depending on how interactively the viewer engages with the content, optimizing revenue based on actual performance metrics.

Inventive Principle:

Principle #35Parameter changes

Solution Approach 2:

The system implements feedback loops where viewer interactions are tracked and measured, then used to adjust both the video content delivery and the payment model in real-time. This creates a closed-loop system where engagement data informs both content selection and pricing decisions.

Inventive Principle:

Principle #23Feedback

3Adaptability or versatility

If seamless extension of video segments is implemented, then viewer engagement is enhanced, but video playback continuity becomes more complex to maintain

Engineering Contradiction:

Improvedynamic content variationVSAvoidplayback continuity

Core Design Contradiction:

Adaptability or versatilityVSReliability

Solution Approach 1:

Video segments are pre-loaded and buffered before playback is needed. This preliminary preparation ensures that when segments need to be appended dynamically based on viewer interaction, the transitions are seamless because the content is already ready in memory, eliminating loading delays or buffering interruptions.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS10448119B2Methods and systems for unfolding video pre-roll

Publication Date: 2019.10.15 JBF INTERLUDE 2009

AI summary

Method and accompanying system for an unfolding video pre-roll. A primary video having a fixed play length is presented and, in temporal proximity to at least a portion of the primary video, an unfolding video having a variable play length is presented to the viewer. If an interaction is received from the viewer during the playback of the unfolding video, the play length of the unfolding video is extended by adding a seamlessly connected video segment to the unfolding video, which is continuously presented to the viewer without interruption.