Unicast Session Manager for Subscriber Consent

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Solution Overview

Problem

Cable TV networks lack a reliable and simple means to transmit user-uploaded or web-based content to individual subscribers while ensuring subscriber consent, particularly for advertising content.

Innovation Solution

A system that initiates a unicast session with an end-user device over a dedicated channel, transmits an identification unicast multimedia stream to provide a recognizable service identifier, and receives a content transmission command to deliver multimedia content in response, ensuring human authorization through mechanisms like CAPTCHA to prevent computerized deciphering.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If cable TV networks use traditional broadcast infrastructure, then content transmission coverage is wide, but there is no reliable means to ensure subscriber consent and personalize content transmission

Engineering Contradiction:
Improvesubscriber consent assuranceVSAvoidcontent transmission system
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent segments the content transmission process into distinct phases: identification phase (transmitting identification unicast multimedia stream to obtain service identifier), authorization phase (receiving content transmission command with service identifier), and content delivery phase (transmitting content multimedia stream). This segmentation enables reliable subscriber consent assurance through structured interaction while maintaining system manageability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces a service identifier as an intermediary element that mediates between the content transmission system and the subscriber. The service identifier, obtained through the identification unicast multimedia stream, serves as a unique authorization token that ensures subscriber consent before content delivery, resolving the contradiction between reliability and complexity.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If dedicated unicast channels are established for each subscriber, then personalized content transmission is enabled, but network bandwidth consumption increases

Engineering Contradiction:
Improvepersonalized content deliveryVSAvoidnetwork bandwidth
Core Design Contradiction:
Adaptability or versatilityVSLoss of energy

Solution Approach 1:

The patent implements dynamic channel allocation where unicast channels are established only when needed for personalized content transmission. The system transitions between broadcast and unicast modes based on subscriber requests and content type, enabling personalized delivery without continuously consuming dedicated bandwidth for all subscribers.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The identification unicast multimedia stream is transmitted preliminarily before actual content delivery to obtain the service identifier. This preliminary action establishes the authorization framework without immediately consuming bandwidth for content transmission, as the actual content delivery only occurs after successful authorization.

Inventive Principle:
Principle #10Preliminary action

3Reliability

If complex authentication mechanisms are implemented, then subscriber consent can be ensured, but the transmission process becomes more complicated

Engineering Contradiction:
Improvecontent transmission authorizationVSAvoidtransmission process
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent extracts the authentication mechanism into a separate identification unicast multimedia stream that is transmitted independently from the main content delivery process. This extraction allows the authorization function to be isolated and simplified, with the service identifier serving as a concise authorization token that doesn't complicate the overall transmission process.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent changes the parameter representation from complex authentication data to a simplified service identifier. By transforming the authentication mechanism into a compact identifier format, the system maintains reliable authorization while significantly simplifying the transmission process and reducing the complexity of handling authentication information.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS9197690B2Method and system for transmitting content
Publication Date: 2015.11.24 ARRIS ENTERPRISES LLC
  • US9197690B2 patent drawing
  • US9197690B2 patent drawing
  • US9197690B2 patent drawing

AI summary

This disclosure provides systems and methods for transmitting content to users. In some implementations, a system can include a session manager operable to initiate a unicast session with an end user device over a dedicated channel and to transmit a unicast multimedia stream associated with the unicast session. The unicast multimedia stream can include service identifier that is recognizable to the end user. The system can also include an interface operable to receive a transmission command that includes the end-user recognizable service identifier, and to transmit the content associated with the multimedia stream to the end user device in response to the content transmission command.