Unified Advertisement Service Platform for Cross-System Resource Sharing

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Solution Overview

Problem

Current methods for publishing advertisement information across different network service application systems are inefficient, requiring repeated input of identical information and separate user registration, leading to complex operations and resource waste due to lack of information sharing and unified management.

Innovation Solution

A system and method that utilize an advertisement service Portal server, data storage, and central server to share and manage advertisement information across various service application systems, allowing unified registration and configuration, and enabling the advertisement service central server to transfer advertisement content according to specified modes, with an advertisement gateway for protocol conversion.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If advertisement information is published through multiple independent service application systems, then each system can independently manage its advertisement services, but the operation becomes complicated for users and system resources are wasted due to repeated input of identical information

Engineering Contradiction:
Improveindependent management capabilityVSAvoiduser registration and information input complexity
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent merges multiple independent service application systems into a unified advertisement management architecture. A central advertisement service server consolidates advertisement information storage and management, while service application systems retain their independent advertisement publishing capabilities through standardized interfaces. This allows users to register once and input advertisement information once, which is then shared across multiple service systems, eliminating repeated operations while preserving independent management functionality.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent creates a universal advertisement service platform that serves multiple service application systems simultaneously. The advertisement service server provides multi-functional capabilities including centralized advertisement information management, user registration, and distributed publishing to various service systems. This universal platform enables a single registration and information input process to serve multiple independent systems, reducing operational complexity while maintaining system autonomy.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If each service application system maintains independent advertisement information, then system autonomy is preserved, but system resources are wasted and publishing costs increase due to inability to share information

Engineering Contradiction:
Improvesystem autonomyVSAvoidsystem resource waste and publishing cost
Core Design Contradiction:
Adaptability or versatilityVSLoss of energy

Solution Approach 1:

The patent segments the advertisement service architecture into distinct functional modules: a central advertisement service server for information storage and management, and distributed service application systems for localized publishing. This segmentation allows advertisement information to be centrally managed and shared, eliminating resource waste, while each service system maintains its autonomous publishing capabilities through standardized interfaces, preserving system versatility.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces an advertisement service server as an intermediary between users/advertisers and multiple service application systems. This intermediary centralizes advertisement information storage and management, enabling efficient sharing across systems and eliminating redundant resource consumption. Simultaneously, it provides standardized interfaces that allow each service system to independently access and publish advertisement information, maintaining system autonomy while reducing overall resource waste.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Reliability

If users register in each service application system separately, then each system can independently manage its users, but operation becomes complicated and user experience deteriorates

Engineering Contradiction:
Improveindependent user managementVSAvoiduser registration and service access complexity
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent merges user registration and management functions into a centralized advertisement service server that serves multiple service application systems. Users register once with the advertisement service server, and their information is shared across all connected service systems. This eliminates the need for separate registrations in each system, simplifying user operations while allowing each service system to independently manage its user access and service delivery through standardized interfaces.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS7962593B2System and method for publishing advertisement service information
Publication Date: 2011.06.14 HUAWEI TECH CO LTD
  • US7962593B2 patent drawing
  • US7962593B2 patent drawing
  • US7962593B2 patent drawing

AI summary

Embodiments of the present invention provide a system and a method for publishing advertisement service information. The system includes an advertisement Portal sever, a data storage device, and an advertisement service central server. The method includes receiving, by the advertisement service Portal server of the system for publishing advertisement service information, advertisement information including advertisement contents and an advertisement mode and saving the advertisement information in the data storage device; acquiring, by the advertisement service central server, the advertisement information from the data storage device or receiving the advertisement information from the advertisement service Portal server; and transferring the advertisement information including advertisement contents to the service application system according to the advertisement mode. According to the present invention, sharing information resources is realized, which avoids the repeated constructions of various service application systems for implementing an advertisement service and implements uniform management on the various service application systems.