Unified Browser Interface for CSR Customer Service Systems

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Solution Overview

Problem

Customer service representatives (CSRs) in the financial services industry face challenges when accessing customer information quickly and efficiently, as they often rely on legacy systems that differ from the secure web interface used by customers, leading to inefficiencies and increased costs from maintaining multiple systems.

Innovation Solution

A computer-implemented method and system that provides a unified user interface accessible by both CSRs and customers, featuring a shared website browser and limited access browsers, allowing CSRs to retrieve and process customer information, including client data, contact history, and navigation assistance, while integrating with a computerized work distribution system for seamless data access and transaction processing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If CSRs use legacy information systems, then they can access customer information, but the interface differs from the secure web interface used by customers, reducing service efficiency and increasing training requirements

Engineering Contradiction:
Improveservice efficiencyVSAvoidinterface complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent implements a universal browser-based interface that serves both external customers and internal CSRs. The same web interface technology is used by both groups, allowing CSRs to access customer information through the identical interface customers use, thereby eliminating training differences and improving service efficiency while reducing interface complexity

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Reliability

If multiple separate systems are maintained for CSRs and customers, then each system can be optimized for its specific user group, but system maintenance costs increase and integration becomes more difficult

Engineering Contradiction:
Improvesystem optimizationVSAvoidsystem integration complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent merges the previously separate CSR system and customer web interface into a single unified system. Both CSRs and customers access information through the same browser-based interface, eliminating the need to maintain separate systems while preserving the ability to optimize for different user needs through role-based access controls and customized information display

Inventive Principle:
Principle #5Merging (Combining)

3Adaptability or versatility

If CSRs rely on memory to guide customers through website navigation, then the web interface can maintain its designed functionality, but service quality decreases and errors increase

Engineering Contradiction:
Improveinterface functionalityVSAvoidservice quality
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The system performs preliminary actions by automatically retrieving and displaying relevant customer information, account details, and transaction histories directly on the CSR's browser interface before the customer needs to request them. This prepares the CSR with all necessary information in advance, eliminating the need to rely on memory for navigation guidance while maintaining full website functionality

Inventive Principle:
Principle #10Preliminary action

4Adaptability or versatility

If CSRs need to access information not available to customers through the website, then customer service capabilities are enhanced, but maintaining separate legacy systems increases costs

Engineering Contradiction:
Improveinformation access capabilityVSAvoidmaintenance cost
Core Design Contradiction:
Adaptability or versatilityVSLoss of energy

Solution Approach 1:

The patent applies local quality by providing different information sets to different user groups through the same interface. Customers see publicly available information through the standard web interface, while CSRs accessing the same interface through authenticated sessions can view additional sensitive information such as detailed account histories, internal notes, and transaction records, all without requiring separate legacy systems

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS7623650B2Universal multi-browser interface for customer service representatives
Publication Date: 2009.11.24 THE VANGUARD GRP INC
  • US7623650B2 patent drawing
  • US7623650B2 patent drawing
  • US7623650B2 patent drawing

AI summary

A computer-implemented method for providing customer service, comprising providing an external user interface (UI) remotely accessible by customers via a global computer information network; providing an internal UI accessible by call-center customer service representatives (CSRs); retrieving from databases and displaying information on the internal and external UIs; automatically storing information entered via the internal UI and information entered via the external UI in the databases; and receiving and automatically processing instructions entered via the internal UI and instructions entered via the external UI. The internal and external UI each include a shared website browser that displays information in a specific format, has a specific functionality, and receives information for processing. The internal UI also comprises one or more limited access browsers accessible only by the CSR, including a client search and/or data display browser; a contact history browser; a customer needs assessment browser, or a combination thereof.