Unified Content Management System for Multi-Channel Delivery

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Solution Overview

Problem

Existing business communication and marketing solutions lack the ability to efficiently manage and coordinate content across multiple media channels, leading to resource wastage, inconsistencies, and customer dissatisfaction due to separate management of variable content for different channels, and a lack of shared data assets and decisioning functionality.

Innovation Solution

A method and system for managing and delivering content and rules that integrates data and content based on rules, packaging them in a media-independent carrier, and delivering them to presentation channels for integration and distribution, utilizing XML and XSLT for formatting, enabling centralized management and consistent presentation across various channels.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If variable content for different media channels is managed separately, then each channel can be optimized independently, but redundant development and maintenance occurs leading to resource waste and inconsistencies

Engineering Contradiction:

Improvechannel-specific content optimizationVSAvoidseparate content management systems

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments content into reusable atomic content units that can be independently managed and combined. Each content unit is tagged with metadata indicating its suitability for different media channels, allowing the system to maintain channel-specific optimization while avoiding redundant development through shared content libraries.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent creates a universal content management framework where a single content unit can serve multiple media channels simultaneously. Content is packaged with channel-agnostic structures that can be dynamically adapted to print, digital, mobile, and other channels through configurable templates, eliminating the need for separate content management for each channel.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If content is managed separately for each media channel, then channel-specific requirements can be met, but inconsistencies among channels occur causing customer dissatisfaction

Engineering Contradiction:

Improvechannel-specific content deliveryVSAvoidcontent consistency across channels

Core Design Contradiction:

Adaptability or versatilityVSReliability

Solution Approach 1:

The patent merges content management across all media channels into a single unified system. Content units are created once with consistent branding and messaging, then distributed to all channels through a centralized management interface. This ensures that updates to content automatically propagate across all channels, maintaining consistency while allowing each channel to receive appropriately formatted content.

Inventive Principle:

Principle #5Merging (Combining)

3Ease of operation

If traditional direct mail processes are used with manual verification, then detailed customization is possible, but the process is time-consuming and error-prone

Engineering Contradiction:

Improvemanual content verificationVSAvoidcontent production speed

Core Design Contradiction:

Ease of operationVSProductivity

Solution Approach 1:

The patent implements self-service content verification where the system automatically validates content against predefined rules and templates before distribution. Content units automatically receive channel-specific formatting and validation without manual intervention. The system performs error checking, compliance verification, and format validation automatically, freeing operators from manual verification while maintaining high accuracy.

Inventive Principle:

Principle #25Self-service

4Device complexity

If content management tools lack decisioning functionality, then implementation is simpler, but the ability to pass decisioning to presentation layers is limited

Engineering Contradiction:

Improvecontent management system structureVSAvoiddecisioning functionality integration

Core Design Contradiction:

Device complexityVSAdaptability or versatility

Solution Approach 1:

The patent introduces a decisioning engine as an intermediary layer between content management and presentation channels. This decisioning component receives content units, applies business rules and logic, and determines the optimal presentation format for each channel. The decisioning functionality is packaged with content units themselves, allowing decisioning logic to be embedded in content without requiring complex centralized control systems.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS7742997B1System and method for management and delivery of content and rules

Publication Date: 2010.06.22 CHASE MANHATTAN BANK USA NAT ASSOC

AI summary

A system and methods for management and delivery of content and rules is disclosed. An exemplary method may comprise managing, for an organization, a plurality of data and a plurality of content in separate database entities, wherein the plurality of content is associated with the plurality of data based on a plurality of rules; packaging the plurality of rules with the plurality of content in a carrier that is independent from one or more presentation channels, wherein at least part of the plurality of content is integrated with at least part of the plurality of data; delivering the plurality of data and the carrier to the one or more presentation channels; integrating, at the one or more presentation channels, the plurality of data with the plurality of content based on the plurality of rules; and distributing the integrated data and content through the one or more presentation channels.