Unified Database Search Result List Management

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Conventional keyword advertising systems require multiple databases for each display area, leading to complex system configurations, increased costs, and burdensome management efforts for advertisers and site operators, as they need to purchase and manage separate keywords for each area.

Innovation Solution

A method and system that utilize a single database to manage search information across multiple display areas, allowing advertisers to display search results on various areas with a single keyword purchase, and enabling flexible marketing strategies by classifying and sorting search information using rank index information based on bid amounts.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If an independent database is provided for each display area, then search information can be managed separately for each area, but system complexity and construction costs significantly increase

Engineering Contradiction:

Improvesearch information management flexibilityVSAvoidsystem configuration complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a universal database that serves multiple display areas simultaneously. The single database stores search information that can be retrieved and displayed across different display areas, eliminating the need for separate databases for each area while maintaining the ability to manage search information independently through software-controlled retrieval and display logic.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If an independent database is provided for each display area, then search information can be managed separately, but construction costs significantly increase

Engineering Contradiction:

Improvesearch information management flexibilityVSAvoiddatabase resources

Core Design Contradiction:

Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The patent merges multiple separate databases into a single unified database that stores all search information. This consolidation reduces the total quantity of database resources required while maintaining the functional separation of search information for different display areas through selective retrieval and display mechanisms controlled by the server.

Inventive Principle:

Principle #5Merging (Combining)

3Adaptability or versatility

If separate databases are provided for each display area, then search information can be independently managed, but advertiser management becomes burdensome with repeated keyword purchases

Engineering Contradiction:

Improvedisplay area independenceVSAvoidkeyword management ease

Core Design Contradiction:

Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent implements a universal keyword management system where advertisers purchase keywords once in the single database, and the purchased keywords are automatically available across all display areas. The server retrieves and displays search information corresponding to the purchased keywords in multiple display areas without requiring separate keyword purchases, significantly simplifying advertiser operations.

Inventive Principle:

Principle #6Universality (Multi-functionality)

4Device complexity

If a single database is used for multiple display areas, then system complexity is reduced, but the ability to independently manage search information for each area may be compromised

Engineering Contradiction:

Improvesystem configuration simplicityVSAvoidsearch information independent management

Core Design Contradiction:

Device complexityVSAdaptability or versatility

Solution Approach 1:

The patent segments the search information management process into distinct functional components: the single database stores all search information, the server retrieves specific search information based on display area requirements, and different display areas present information according to their specific needs. This segmentation maintains independent management capability while using a unified database structure.

Inventive Principle:

Principle #1Segmentation

5Adaptability or versatility

If multiple databases are used for each display area, then search information can be independently sorted and displayed, but maintenance efforts and costs increase

Engineering Contradiction:

Improvedisplay area specific sortingVSAvoidsystem maintenance ease

Core Design Contradiction:

Adaptability or versatilityVSEase of repair

Solution Approach 1:

The patent merges multiple database maintenance operations into a single database maintenance process. The unified database structure allows for centralized updates, repairs, and optimizations, significantly reducing maintenance efforts and costs compared to managing multiple separate databases. The server handles the complexity of retrieving and sorting information for different display areas from the single maintained database.

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS7836040B2Method and system for creating search result list

Publication Date: 2010.11.16 NAVER CORP

AI summary

A method and system for creating a search result list, which can simplify a system configuration by searching a single database for search information, and also can display search information on a plurality of display areas with only one keyword purchase. According to the present invention, there may be provided a method and system for creating a search result list, which can differ from a conventional method and system of providing an individual database for each of display areas and thereby effectively managing search information, and can enroll a keyword in a single database according to one keyword purchase and thereby display search information on a plurality of display areas.