Unified Dynamic Objects for Publisher Website Integration
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Solution Overview
Problem
Publishers face complexity and resource intensity in integrating multiple technologies and data partners for publisher monetization, leading to cumbersome and error-prone coding processes that require frequent maintenance and third-party vendor contracts.
Innovation Solution
A dynamic unified object generation platform that automatically compares and converts disparate rules from multiple partners into a single unified code structure, integrating it into a publisher's website to control operational aspects, thereby simplifying customizations and reducing coding complexity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple components and technologies are integrated for publisher monetization, then the end-user experience is improved, but the coding complexity and resource requirements increase significantly
Solution Approach 1:
The patent combines multiple disparate business components (data collection, ad serving, data partner sync, identity partner sync, viewability) into a single unified integration framework. This merging approach allows all components to work together through one integrated system rather than requiring separate integrations for each component, thereby reducing coding complexity while maintaining the ability to deliver comprehensive end-user experiences
Solution Approach 2:
The integration framework is designed to be universal, capable of handling multiple functions and components through a single system. It provides a standardized interface and methodology that can accommodate various business components and technologies, reducing the need for custom coding for each specific integration scenario
2Adaptability or versatility
If customizations are made to meet new business requirements, then business adaptability is improved, but maintenance burden and coding time increase
Solution Approach 1:
The integration framework is designed to be dynamic and adaptable, allowing businesses to modify and customize integrations to meet new requirements without requiring extensive re-coding. The framework supports flexible configuration and adaptation while maintaining a stable core structure, enabling businesses to respond to changing requirements efficiently
Solution Approach 2:
The framework segments the integration process into manageable components and standardized interfaces. This segmentation allows specific parts of the integration to be modified or customized without affecting the entire system, reducing maintenance burden when business requirements change
3Ease of manufacture
If third-party vendors are contracted for integrations, then integration capability is improved, but cost and vendor dependency increase
Solution Approach 1:
The patent enables publishers to perform integrations themselves using the provided unified framework and tools, reducing dependency on third-party vendors. The framework includes necessary components, interfaces, and methodologies that allow in-house teams to execute integrations independently, thereby reducing vendor management complexity and costs
Data Source
AI summary
The embodiments disclose a dynamic unified object generation platform, including a dynamic unified object generation computer server coupled to at least a first partner and a second partner and configured to electronically receive and store in a server database at least a first set of rules from the first partner and a second set of rules from the second partner for a publisher website, a server processor coupled to the server database and configured to automatically and dynamically create a comparison between a unified set of rules and the first set of rules and the second set of rules, a pre-deployment processor coupled to the server processor and configured to dynamically convert the comparison into a single unified code structure based on the unified set of rules, a post-deployment processor coupled to the pre-deployment processor and configured to dynamically integrate the single unified code structure into the publisher website as a unified rule set to control at least two predetermined operational aspects of the publisher website based on the first and second set of rules and at least one graphical user interface configured to display to a publisher user of the publisher website at least one operational aspect controlled by the unified rule set.