Unified Interface for Marketing Data Communication Control
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Users in digital environments with numerous IoT devices face challenges in controlling and managing the communication of marketing data, as existing systems lack a unified interface to specify and restrict data sharing across multiple devices and services, leading to user frustration and potential data intrusion.
Innovation Solution
A digital environment with a single unified user interface allows users to control marketing data communication settings for individual devices and services, using a marketing data manager module that propagates user inputs to configure devices to restrict or permit specific types of data sharing, thereby enhancing user control and privacy.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If users control marketing data communication settings for each device individually, then data privacy control is improved, but device complexity and user operation difficulty increase
Solution Approach 1:
The patent combines multiple device-specific privacy control interfaces into a single unified user interface that manages marketing data communication settings across all devices simultaneously. This allows users to control data sharing preferences for multiple devices from one centralized location, reducing the complexity of managing individual device settings while maintaining comprehensive privacy control.
Solution Approach 2:
The unified user interface is designed to handle marketing data communication settings for multiple types of devices and services through a single multi-functional system. This universal interface can manage settings for wearables, home appliances, automobiles, and other IoT devices, eliminating the need for separate control mechanisms for each device type.
2Ease of operation
If a unified user interface is implemented to control marketing data across multiple devices, then ease of operation is improved, but device complexity increases
Solution Approach 1:
The patent introduces a computing device as an intermediary that hosts the unified user interface and manages communication between users and multiple IoT devices. This intermediary handles the complexity of coordinating settings across devices, presenting a simplified interface to users while managing the underlying system complexity through centralized processing and settings propagation.
3Reliability
If marketing data communication is controlled per device and service, then data security is improved, but user time and operational effort increase
Solution Approach 1:
The unified user interface merges the configuration process for multiple devices and services into a single operational workflow. Users can set marketing data communication preferences that apply across multiple devices simultaneously, reducing the time and effort required compared to configuring each device separately while maintaining granular control over data security settings.
Solution Approach 2:
The system allows users to pre-configure marketing data communication settings in advance through the unified interface, which then automatically propagates these settings to multiple devices. This preliminary configuration action eliminates the need for repeated manual setup when adding new devices, significantly reducing user time investment while maintaining comprehensive security control.
Data Source
AI summary
Marketing data communication control techniques and systems are described. A digital environment is described in which a plurality of devices are configured to communicate marketing data to one or more of a plurality of marketing services. One or more inputs are received that are entered by a user through interaction with the single unified user interface of the computing device, the one or more inputs specifying marketing data communication settings to control communication of marketing data per individual ones of the plurality of devices and per individual ones of the plurality of marketing data collection services. The marketing data communication settings are propagated by the computing device to respective ones of the plurality of devices, the propagated marketing data communication settings configured to control communication of marketing data by the respective said devices to respective ones of the plurality of marketing data collection services.