Unified Messaging Ad Insertion via Voice Mail Transcription
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Solution Overview
Problem
Conventional methods for inserting advertisements into email messages through unified messaging solutions cannot parse the content of voice mail messages, preventing relevant ads from being attached to email messages that include voice mail attachments.
Innovation Solution
A system comprising a speech-recognition system and an advertising server that parses the content of voice mail messages to identify keywords and language patterns, allowing relevant advertising messages to be inserted into email messages, either as text, images, or hyperlinked information, and facilitates dynamic bidding for display space based on identified keywords.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional advertising techniques attach ads to email messages using keyword parsing, then relevant advertising messages can be inserted into text-based emails, but the system cannot parse voice mail message content to insert relevant ads
Solution Approach 1:
A speech recognition system is introduced as an intermediary component between the voice mail message and the advertising server. The speech recognition system converts voice mail content into text format, enabling the advertising server to parse and analyze the content for keyword extraction and relevant ad selection, thereby resolving the inability to process voice mail data
2Reliability
If the system parses voice mail messages to insert targeted ads, then advertising effectiveness is enhanced, but system complexity increases due to adding speech recognition functionality
Solution Approach 1:
The speech recognition system and advertising server are merged into an integrated unified messaging solution platform. This combination allows the system to handle both voice mail transcription and advertising insertion within a single cohesive architecture, managing complexity through unified design rather than separate independent systems
3Quantity of substance
If advertising messages are inserted into all email messages, then advertising reach is maximized, but user experience deteriorates due to potential irrelevance of ads
Solution Approach 1:
The advertising insertion system applies local quality by customizing ad content based on the specific characteristics of each email message. By parsing the content of text emails and transcribing voice mails to extract keywords, the system selects ads that are locally relevant to each message's subject matter, ensuring advertising variety and relevance rather than uniform ad insertion
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables the insertion of targeted advertising messages into email messages attached with voice mail, enhancing advertising effectiveness and providing a new business model for unified messaging solutions by offering a wider range of pricing options and dynamic bidding opportunities.
Implementation Method 1
a speech-recognition system and an advertising server that parses the content of voice mail messages to identify keywords and language patterns
Data Source
AI summary
A method and an apparatus for inserting an included message into an e-mail message, wherein the e-mail message is transferred through a unified messaging solution have been provided. In one embodiment, the unified messaging solution detects transmission of a voice mail message as the e-mail attachment. The voice mail message is received by a system that facilitates the transfer of the e-mail message. The system associates the included message with the voice mail message. The included message is inserted into the e-mail message. The system sends the e-mail message along with the included message and the attached voice mail message to an intended user. In a preferred embodiment, the included message is an advertising message.