Unified On-Platform Transaction Interface
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Solution Overview
Problem
The cumbersome process of identifying and purchasing items within content, particularly on third-party seller platforms, degrades the user experience as it requires navigating multiple systems, making it inefficient for users to buy items they see during content consumption.
Innovation Solution
A system and method that consolidates information from various application program interfaces (APIs) into a standardized schema, allowing users to seamlessly purchase items through a streaming service by aggregating brand and product information, enabling direct requests and transactions within the content platform.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If users purchase items through third-party seller platforms, then items can be bought from external sellers, but the user experience degrades due to navigating multiple systems
Solution Approach 1:
The patent introduces a platform as an intermediary that consolidates multiple third-party seller interfaces into a single unified system. This intermediary layer handles the complexity of multiple seller systems while presenting a simplified interface to users, allowing them to purchase from various sellers without navigating multiple separate platforms.
Solution Approach 2:
The patent merges multiple third-party seller interfaces and transaction systems into a single consolidated platform. By combining the functionality of multiple external seller systems into one unified interface, users can access and purchase from various sellers through a single system, eliminating the need to navigate multiple separate platforms.
2Ease of operation
If a unified purchasing interface is implemented, then user experience improves, but system complexity increases due to consolidating multiple APIs
Solution Approach 1:
The platform acts as an intermediary layer between users and multiple third-party seller APIs. This intermediary consolidates the complexity of multiple different API interfaces into a single unified interface, shielding users from the underlying system complexity while maintaining the ability to access multiple sellers through standardized interactions.
Data Source
AI summary
Methods and systems for on-platform purchases are described. A client device may, based on brand information or product information associated with primary content or secondary content, request additional product information.