Unified Interface Consolidating Provider Data to Reduce Cognitive Load

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Solution Overview

Problem

User interfaces for composite files, such as HTML Webpages, often overwhelm users with information, increasing cognitive load and transaction friction due to the need to navigate multiple pages for detailed information about entities, such as product providers, which can deter users from completing transactions.

Innovation Solution

A computer-implemented method that renders a user interface screen with candidate physical products, allows selection and retrieval of provider information, including scores and pricing, and assists users in creating a designed product, thereby streamlining the process by consolidating information and reducing navigation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If detailed provider information is presented across multiple pages, then information completeness is improved, but user cognitive load and navigation complexity increase

Engineering Contradiction:
Improveprovider information completenessVSAvoidinterface navigation complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent combines multiple pages of provider information into a single consolidated display. The interface shows provider names, scores, prices, and other details in one unified view, eliminating the need for users to navigate through multiple pages to gather complete provider information.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent organizes provider information in a tabular format with multiple columns representing different dimensions of data (provider name, score, price, etc.). This dimensional organization allows comprehensive information presentation in a compact, easily scannable layout that fits within a single screen view.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Measurement precision

If comprehensive provider information is displayed, then decision quality is improved, but screen space requirements and information overload increase

Engineering Contradiction:
Improveprovider selection accuracyVSAvoidscreen space consumption
Core Design Contradiction:
Measurement precisionVSArea of stationary object

Solution Approach 1:

The patent uses a tabular layout that efficiently packs multiple information dimensions into a compact format. Each row represents a provider while columns display different attributes (name, score, price), maximizing information density within available screen space without creating visual clutter.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The interface applies selective visual formatting to different information elements, such as highlighting provider scores or using varying column widths based on importance. This allows critical decision-making information to stand out while maintaining comprehensive data presentation within limited space.

Inventive Principle:
Principle #3Local quality

3Ease of operation

If users can access detailed provider information without navigation, then transaction friction is reduced, but information presentation complexity increases

Engineering Contradiction:
Improvetransaction completion easeVSAvoidinformation presentation complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent merges provider selection functionality with product browsing in a single integrated interface. Users can view and compare multiple providers with their respective information in one screen, eliminating the need to navigate away from the product page to gather provider details, thus streamlining the transaction process.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS11301925B1User interface for presenting provider information to designers and/or authors
Publication Date: 2022.04.12 PRINTIFY INC
  • US11301925B1 patent drawing
  • US11301925B1 patent drawing
  • US11301925B1 patent drawing

AI summary

User interface technology related to a composite file or page (e.g., Webpage) including information from various entities (e.g., physical product providers) may be improved by providing a composite score (determined from one or more constituent parts) for each of the entities in a way that occupies less space than would otherwise been needed if constituent scores of each of the entities were provided. Such example embodiments may also improve user interface technology by reducing the cognitive load on a user reviewing information presented on a composite Webpage. This, in turn, reduces “friction” related to using and interacting with such a composite Webpage. Such example embodiments may also improve user interface technology by presenting information from various different entities in a uniform manner, with a consistent look and feel.