Unified Tag Manager Interface for Non-Technical Users
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Solution Overview
Problem
Current tag management systems require users to navigate between published sites and tag management systems, leading to time-consuming and error-prone processes for defining and installing tag codes, which are often limited to technical personnel, hindering efficient data collection and advertising campaign operations.
Innovation Solution
A tag manager system that allows users to navigate and select elements within the system, generate tag codes, and store them for later review and update, using a container interface and pointer codes to reduce the need for direct HTML code manipulation, enabling non-technical users to manage tags efficiently.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If users navigate between published sites and tag management systems to define and install tag codes, then tag codes can be properly defined and installed, but the process becomes time-consuming and error-prone
Solution Approach 1:
The patent combines the tag management system interface with the published site interface into a unified workspace. Users can view and interact with the published site elements directly within the tag management system, eliminating the need to switch between separate applications. This integration allows users to select elements for tagging, define tag properties, and install tag codes without leaving the tag management system, thereby reducing both time loss and errors associated with manual navigation and code installation.
2Reliability
If tag codes are manually defined and installed by technical personnel, then accurate tag implementation is achieved, but non-technical users cannot manage tags and must wait for technical availability
Solution Approach 1:
The patent enables non-technical users to independently define, configure, and install tag codes through an automated system. The tag management system provides a user-friendly interface where non-technical users can select site elements, configure tag properties using predefined options, and automatically generate and install the appropriate tag codes without requiring HTML coding knowledge. This self-service capability eliminates the need to wait for technical personnel while maintaining implementation accuracy through system-guided processes.
3Manufacturing precision
If users switch between published site and tag manager repeatedly, then all elements can be reviewed for tagging, but the process becomes error-prone with missed or incorrect tags
Solution Approach 1:
The patent integrates the published site viewing capability directly into the tag management system interface. Users can browse and interact with published site elements within the tag management system's workspace, selecting elements for tagging without switching to a separate browser window or application. This unified interface reduces navigation complexity and minimizes the risk of missing or incorrectly tagging elements by keeping all relevant tools and information accessible in one place.
Data Source
AI summary
A tag manager system provides access to a domain in a container in the tag manager system. A tag user navigates to an element in the domain (such as site pages, text elements, graphic elements, or video elements) and selects the element to validate its tag code from within the container. Based on results of the validation, the tag manager system updates the tag code corresponding to the element.