Unified Tag System for Web Analytics
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Solution Overview
Problem
The insertion of multiple tags in webpages for analyzing online traffic by multiple vendors leads to slower webpage processing and increased costs due to the need for frequent tag updates when vendors change or are replaced.
Innovation Solution
A unified tag system that processes and translates data on a server-side, generating client-specific tagged data for analysis, reducing the number of tags on webpages and automating the reporting process across multiple vendors.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple vendor-specific tags are inserted in each webpage to enable multiple vendors to measure and analyze online traffic, then comprehensive web analytics coverage is achieved, but webpage processing speed decreases and tag management complexity increases
Solution Approach 1:
The patent combines multiple vendor-specific tags into a single unified tag that collects the same analytics data. This unified tag is inserted once in each webpage instead of multiple separate tags, reducing the number of script executions and improving webpage processing speed while maintaining comprehensive analytics coverage across multiple vendors.
Solution Approach 2:
The unified tag is designed to serve multiple vendors simultaneously by implementing a universal interface that can translate and forward data to different analytics platforms. This multi-functional tag replaces multiple single-purpose tags, achieving the same analytics coverage with reduced webpage processing overhead.
2Adaptability or versatility
If multiple vendor-specific tags are inserted in each webpage to enable multiple vendors to measure and analyze online traffic, then comprehensive web analytics coverage is achieved, but tag management complexity and costs increase
Solution Approach 1:
The unified tag acts as an intermediary layer between the webpage and multiple vendor analytics systems. It centralizes the tag management functionality, handling data collection and translation to various vendor formats in one location, thereby reducing the complexity of managing multiple separate tags across numerous webpages.
Solution Approach 2:
The unified tag provides a universal management interface that can configure and manage analytics for multiple vendors through a single implementation. This multi-functional approach eliminates the need to separately manage and update multiple vendor tags, significantly reducing tag management complexity and associated costs.
3Adaptability or versatility
If multiple vendor-specific tags are inserted in each webpage to enable multiple vendors to measure and analyze online traffic, then comprehensive web analytics coverage is achieved, but the system becomes more difficult to maintain and update
Solution Approach 1:
The unified tag serves as a centralized intermediary that manages all vendor-specific tag logic in one location. When vendor requirements change or new vendors are added, updates are made only in the unified tag configuration rather than modifying multiple separate tags across numerous webpages, making the system easier to maintain and update.
Solution Approach 2:
By merging multiple vendor-specific tag functionalities into a single unified tag, the patent consolidates maintenance and update operations. Changes to analytics configuration, vendor additions, or removals require modifications in only one place, significantly improving ease of repair and system maintenance while preserving comprehensive analytics coverage.
Data Source
AI summary
A system for generating web analytic reports is provided. The system includes a processor configured to receive an input web page link, execute a unified tag for the input web page link, and generate unified tagged data based on the executed unified tag. The system also includes a server side translation unit configured to translate the unified tagged data to corresponding client tagged data for each of a plurality of clients. The system further includes a plurality of client side analytical units associated with a corresponding client among the plurality of clients and communicatively coupled to the server side translation unit, wherein at least a portion of the client side analytical units are configured to analyze the corresponding client tagged data for each of the plurality of clients and generate a corresponding client side web analytics report for each of the plurality of clients.