Unified User Profiles via Persistent Identifier and Mismatch Detection

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Solution Overview

Problem

Online service providers face issues with inconsistent and outdated user profiles, leading to skewed data and cluttered systems due to users providing different information across multiple interactions, which affects the accuracy of service recommendations and data quality.

Innovation Solution

Implementing a system that uses a persistent base identifier to recognize users across different interactions, prompting them to update their information when inconsistencies are detected, ensuring unified and accurate profiles by comparing user input with stored data and prompting users to reconcile any mismatches.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If users provide information through multiple interactions with the service provider, then the service provider can gather more user data for profiling, but the user profiles become inconsistent and outdated, leading to skewed data and cluttered systems

Engineering Contradiction:
Improveuser data volumeVSAvoidprofile accuracy
Core Design Contradiction:
Quantity of substanceVSReliability

Solution Approach 1:

The system performs preliminary actions by establishing a persistent base identifier for each user at their first interaction and proactively checking for profile inconsistencies before they cause data skewing. The system compares newly provided user information against stored profiles and prompts users to reconcile mismatches beforehand, preventing inconsistent data from being added to the system.

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If the system stores multiple profiles for the same user, then it captures all user information from different interactions, but it clutters the system and relies on outdated information

Engineering Contradiction:
Improveuser interaction flexibilityVSAvoidsystem data structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system merges multiple user interactions and information sources into a single unified profile by using a persistent base identifier. Instead of creating separate profiles for each interaction, the system combines all user information under one identifier and resolves inconsistencies by prompting users to reconcile mismatches, resulting in a single accurate profile per user.

Inventive Principle:
Principle #5Merging (Combining)

3Measurement precision

If the system prompts users to update information frequently, then profile accuracy improves, but user experience and interaction efficiency deteriorate

Engineering Contradiction:
Improveinformation accuracyVSAvoiduser interaction smoothness
Core Design Contradiction:
Measurement precisionVSEase of operation

Solution Approach 1:

The system implements feedback by comparing newly provided user information against stored profiles and selectively prompting users to reconcile inconsistencies. Rather than forcing frequent updates, the system only requests user input when actual mismatches are detected, providing targeted feedback that maintains accuracy without disrupting smooth user interaction.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10191992B2Unified profiles
Publication Date: 2019.01.29 SURVEYMONKEY
  • US10191992B2 patent drawing
  • US10191992B2 patent drawing
  • US10191992B2 patent drawing

AI summary

A system includes a first computer, the first computer including a user interface to allow a user to access an online service provided by an online service provider and to provide user information, a storage in which to store the user information, a processor executing instructions that cause the processor to receive the user information, access the storage to determine if the user information exists in the storage, determine if the user information in the storage matches the user information provided through the user interface, and if the user information does not match, notifying the user through the interface.