Unified Web Analytics Connection for Real-Time Video and Page View Data
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Solution Overview
Problem
Current web analytics systems lack efficient methods to simultaneously track and analyze user interactions with both textual and video content on web pages, often requiring separate connections and processes for page view and video data, which can lead to delayed and fragmented reporting.
Innovation Solution
A system where a web browser sends both page view and video data values across a single TCP/IP connection to an analytics web server, using method calls for page view data and API calls for video data, allowing for real-time analysis and reporting of user interactions with both textual and video content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If separate connections and processes are used for page view and video data tracking, then data collection can be performed, but reporting becomes delayed and fragmented
Solution Approach 1:
The patent combines separate tracking connections for page view data and video data into a single unified connection. The system merges data from different tracking sources (page view tracking code and video player API) into one communication channel, eliminating the need for separate connections and enabling consolidated real-time reporting of all user interactions.
2Reliability
If separate connections are used for page view and video data, then data can be collected, but system complexity increases
Solution Approach 1:
The system merges multiple tracking mechanisms into a single unified tracking connection. Instead of maintaining separate connections for page view tracking and video data tracking, the patent consolidates these into one connection that handles both data types, thereby reducing system complexity while maintaining comprehensive tracking capability.
3Productivity
If consolidated data transmission is implemented, then real-time analysis is enabled, but data transmission protocols must be enhanced
Solution Approach 1:
The patent implements a universal data transmission protocol that can handle multiple data types (page view events, video playback events, user interactions) through a single connection. The protocol is designed to be multi-functional, accommodating different data formats and event types without requiring separate specialized protocols for each data category.
Data Source
AI summary
A web browser renders a web page, where textual information is displayed in a first portion of the page and where streaming video is displayed in a second portion of the page. As a user interacts with the page and views the video, both page view values and video data values are sent out from the browser, across a single TCP/IP connection, and to a single analytics web server, where both types of values are stored. The page view values may, for example, indicate when the user clicks on buttons, keys or links. The video data values may, for example, indicate the settings or play status of the video player application program. The analytics web server receives the two types of values, performs real-time processing using the values, and outputs a report in real time where the report includes a real-time analysis of both types of data values.