Unique Advertisement Identifier for Fraud Reduction

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Solution Overview

Problem

Conventional digital advertising infrastructures are plagued by complexity, leading to increased opportunities for fraud, surveillance of internet users, and discrepancies in advertisement data, resulting in diminishing returns for advertisers and publishers, and a challenging business model for free content distribution.

Innovation Solution

A digital advertisement distribution system utilizing a unique advertisement identifier stored on a publicly-accessible database, enabling a distributed architecture and edge-computing paradigm, where advertisers and publishers manage their own data and transactions securely, reducing reliance on third parties and enhancing transparency and accountability.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If a centralized server infrastructure is used to manage digital advertising data, then data collection and reporting capabilities are improved, but system complexity increases and fraud opportunities arise

Engineering Contradiction:

Improveadvertisement data accuracyVSAvoidadvertising supply chain complexity

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

The patent segments the centralized advertising data management system into distributed components: advertisers, publishers, and verification services each maintain their own data independently. This segmentation eliminates the single point of failure and complexity in centralized systems while maintaining data collection capabilities through decentralized verification.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent merges multiple independent data sources (advertiser data, publisher data, verification service data) into a unified verification process. By combining these separate data streams and cross-referencing them, the system achieves accurate advertising measurement without requiring a complex centralized infrastructure.

Inventive Principle:

Principle #5Merging (Combining)

2Reliability

If multiple intermediaries are introduced to verify advertisement data, then data verification capability is improved, but system complexity and fraud opportunities increase

Engineering Contradiction:

Improveadvertisement verification reliabilityVSAvoidadvertising infrastructure complexity

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The patent implements a feedback mechanism where verification services receive data from both advertisers and publishers, cross-verify the information, and provide verification results back to the ecosystem. This feedback loop enables reliable advertisement verification through independent confirmation without adding excessive intermediary complexity.

Inventive Principle:

Principle #23Feedback

3Quantity of substance

If centralized servers collect and store all advertising data, then data aggregation capability is improved, but data accuracy and trustworthiness deteriorate due to potential fraud

Engineering Contradiction:

Improveadvertisement data volumeVSAvoidadvertisement impression accuracy

Core Design Contradiction:

Quantity of substanceVSMeasurement precision

Solution Approach 1:

The patent introduces independent verification services as neutral intermediaries that do not own advertising inventory but verify data from both advertisers and publishers. These intermediaries aggregate and cross-reference data without being part of the commercial transaction, ensuring measurement precision while maintaining data volume through decentralized collection.

Inventive Principle:

Principle #24Intermediary (Mediator)

4Reliability

If a distributed architecture with unique advertisement identifiers is implemented, then transparency and accountability are improved, but system implementation complexity increases

Engineering Contradiction:

Improveadvertising campaign transparencyVSAvoidsystem implementation ease

Core Design Contradiction:

ReliabilityVSEase of manufacture

Solution Approach 1:

The patent applies preliminary action by assigning unique advertisement identifiers to advertising campaigns before they are executed. This pre-identification enables automatic tracking and verification throughout the advertising lifecycle, achieving transparency and accountability through automated processes rather than complex manual implementation.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS11748786B2Method and apparatus for serving a digital advertisement having an advertisement identifier

Publication Date: 2023.09.05 ADHASH AG

AI summary

Embodiments of the innovation relate to, in an identification server device, a method of creating an advertisement identifier for a digital advertisement. The method comprises receiving an image file of the digital advertisement from an advertiser server device; converting the image file of the digital advertisement to a textual file; executing a hashing algorithm on the textual file to generate the advertisement identifier associated with the digital advertisement, the advertisement identifier being unique to the image file of the digital advertisement; transmitting the advertisement identifier to the advertiser server device for association with the digital advertisement; and storing the advertisement identifier on a publicly-accessible advertisement identifier database.