Unique ID Ad Tracking Eliminates Redirect Latency
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Solution Overview
Problem
Conventional systems for distributing and tracking online product advertisements face issues such as system latency, relevance problems due to tight coupling between advertisement platforms and publishers, project launch delays, and high latency and drop-off rates caused by redirect servers in click tracking.
Innovation Solution
A system that creates a unique identification (UID) for online advertisements, allowing for loose coupling between the advertisement platform and publisher, reducing data exchange, and eliminating the need for redirects by directly linking user selections to landing webpages, thus improving operational speed and reducing latency.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If conventional advertisement distribution systems are used with tight coupling between platform and publisher, then advertisement relevance can be maintained, but system latency increases and project launch delays occur
Solution Approach 1:
The patent segments the advertisement system into independent components: the advertisement platform generates ads with unique identifiers, publishers independently publish them, and click tracking is handled separately through event logs. This segmentation eliminates tight coupling while maintaining system functionality and reducing latency.
Solution Approach 2:
The patent introduces an event log as an intermediary component that decouples the advertisement platform from the publisher. The event log records click events independently, allowing the system to track advertisements without requiring real-time communication between platform and publisher, thus reducing system latency.
2Reliability
If tight coupling is maintained between advertisement platform and publisher, then advertisement relevance is preserved, but development cycles are extended and project launch is delayed
Solution Approach 1:
The system divides the advertisement workflow into independent segments that can be developed, deployed, and modified separately. The advertisement platform, publisher, and click tracking systems operate independently, allowing parallel development and faster project launches while maintaining advertisement relevance through the unique identifier system.
Solution Approach 2:
The unique identifier system serves multiple functions: it links advertisements to items, enables click tracking, and maintains relevance information across different components. This universal identifier approach allows the system to maintain reliability while reducing coupling and accelerating development.
3Loss of information
If redirect servers are used for click tracking, then click data can be collected, but system latency increases significantly and user drop-off rate increases
Solution Approach 1:
The patent extracts the click tracking function from the traditional redirect server model. Instead of redirecting users through multiple servers, the system embeds tracking identifiers directly in the advertisement and landing page URLs, allowing click events to be recorded directly in event logs without intermediate redirects, thus eliminating redirect latency.
4Loss of information
If multiple redirect hops are implemented for click tracking, then comprehensive tracking data is obtained, but system complexity increases and reliability decreases
Solution Approach 1:
The patent removes the complex multi-hop redirect infrastructure and extracts only the essential tracking function. By using unique identifiers embedded in URLs and recording events directly in logs, the system achieves comprehensive tracking data without the complexity and reliability issues of multiple redirect servers.
Data Source
AI summary
Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of creating a unique identification (UID) for an online advertisement for an item available for sale from an online retailer, publishing the online advertisement with the UID for the item in an online medium of the online retailer, receiving a user selection of the online advertisement with the UID, coordinating displaying a landing webpage for the item from the online retailer on an interface of the user electronic device, recording the user selection of the online advertisement with the UID in an event log, and extracting the UID from the event log to track clicks of the online advertisement when published.