Unique Market Offer Code Validation System
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Solution Overview
Problem
Current digital marketing systems lack controls for offer/coupon usage, leading to viral proliferation and potential customers redeeming offers not suited to their needs.
Innovation Solution
A multi-channel system for unique market offer codes that are digitally validated and tracked, ensuring offers are redeemed by the intended recipient, with counteroffers provided if validation fails, tailored to the user's needs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If digital offers are made easily shareable and accessible, then offer distribution and reach are improved, but offer control and validation deteriorate
Solution Approach 1:
The patent segments the offer code into multiple components (identifier portion, validation portion, checksum portion) that work together to enable both easy distribution and robust validation. Each segment serves a specific function in the validation process, allowing the system to maintain control while enabling sharing.
Solution Approach 2:
The patent implements a feedback mechanism where the system validates the offer code against the user's profile and provides real-time validation results. The system feedbacks whether the offer is applicable to the user, preventing unauthorized redemption while maintaining easy shareability.
2Reliability
If offer validation controls are implemented, then offer authenticity and suitability are improved, but system complexity increases
Solution Approach 1:
The patent applies local quality by making the validation process targeted and specific to each user-offer interaction. The validation logic checks only the relevant portions of the offer code against the user's profile, rather than implementing a comprehensive system-wide validation mechanism, thereby reducing overall system complexity.
Solution Approach 2:
The validation system performs self-service by automatically validating the offer code against the user's profile without requiring manual intervention. The system autonomously determines offer applicability and provides validation results, reducing the need for complex manual validation processes.
3Adaptability or versatility
If unique offer codes are validated against user profiles, then offer suitability and personalization are improved, but processing time increases
Solution Approach 1:
The patent implements preliminary action by pre-organizing user profiles and offer criteria in a structured format that enables rapid matching. The system prepares validation data in advance and uses efficient comparison algorithms to quickly determine offer applicability, reducing validation time while maintaining personalization.
Solution Approach 2:
The patent changes parameters by using a checksum-based validation approach that allows for rapid comparison. The validation process transforms the complex profile-matching problem into a simpler parameter comparison task, significantly reducing processing time while maintaining accurate personalization.
Data Source
AI summary
Various examples are directed to computer-implemented systems and methods for providing a unique market offer code and validation. A method includes generating an offer customized for an intended recipient, and sending the offer electronically to the intended recipient. The method further includes receiving a user selection of the offer, and displaying a landing web page on a graphical user interface (GUI) of a user device. A user selection of an action button on the landing web page is received, and a validation web page is displayed on the GUI, the validation web page including prompts for input of user information. The user information is evaluated to determine authenticity of the offer and to confirm identity of the user as the intended recipient. Upon determining that the user is approved for the offer, access is provided to the user to further information regarding the product.