Unique Resource Locator for Personalized Content Interaction
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Solution Overview
Problem
Existing one-to-many display platforms, such as TV broadcasts and electronic billboards, cannot provide content tailored to individual viewers due to the lack of interaction and personalization, as they are designed for general consumption without specific knowledge of the audience.
Innovation Solution
A method and system that generate a uniquely generated machine-readable resource locator for each use, allowing interaction and personalization by capturing and updating the resource locator, enabling content to be tailored to individual users through a one-to-one interaction, using QR codes or similar matrix optical labels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If content is displayed on a one-to-many platform (TV broadcast, electronic billboard), then content can reach multiple viewers simultaneously, but the content cannot be tailored to individual viewers
Solution Approach 1:
The patent segments the generic content delivery by introducing unique resource locators for each viewer interaction. While the base content remains the same for multiple viewers, the resource locators (URLs with unique parameters) segment the interaction pathway for each individual, enabling personalized content delivery within a one-to-many platform framework.
Solution Approach 2:
The patent introduces an intermediary mechanism - the unique resource locator - that mediates between the one-to-many content delivery and one-to-one personalization. The resource locator acts as a bridge, carrying unique identifiers that enable the system to track and personalize content for each viewer while maintaining the efficiency of broadcast delivery.
2Adaptability or versatility
If a unique resource locator is generated for each use, then individualized content access is enabled, but the system complexity increases
Solution Approach 1:
The patent uses copying by generating resource locators that are structurally similar to standard URLs but contain unique parameters. Instead of creating entirely new complex identification systems, the system copies the familiar URL structure and adds unique parameters, making the system easier to manage despite the increased complexity of individualized tracking.
Solution Approach 2:
The patent applies parameter changes by modifying standard URLs with unique parameters (e.g., ?user_id=xxx, ?session_id=xxx). This approach enables individualized content access by changing the parameters of existing resource locators rather than creating entirely new identification systems, thereby managing complexity through familiar structures.
3Ease of operation
If QR codes or machine readable resource locators are used, then interaction with displayed content is enabled, but the resource locator must be accurately captured and extracted
Solution Approach 1:
The patent replaces manual interaction mechanisms with machine-readable resource locators (QR codes, URLs). Instead of requiring physical interaction or manual input, the system uses optical scanning and automated extraction of resource locators from displayed content, substituting mechanical interaction with digital/optical processes that are easier to execute but require accurate detection.
Data Source
AI summary
A method and system of creating interaction input based on displayed content comprises displaying content on a display device, the content comprising a machine readable resource locator. The resource locator is uniquely generated for a single use. The displayed content is captured with a distinct device to the display device. The machine readable resource locator is extracted from the captured displayed content. Content is accessed from the location of the resource locator. Further interaction with the content is enabled on a one to one or an individualised basis