Information Distribution Management Device for Unique User Heat Maps
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Solution Overview
Problem
Existing information distribution management systems struggle to optimize advertisement distribution based on the number of unique users, leading to inefficient selection of distribution surfaces.
Innovation Solution
An information distribution management device that generates heat maps indicating the necessity of information distribution, estimates the number of unique users, and evaluates the distribution effect based on these metrics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisement distribution is managed based on total number of views, then the distribution coverage is improved, but the unique user measurement accuracy deteriorates
Solution Approach 1:
The patent segments the measurement of advertisement distribution into two distinct metrics: total number of views (for distribution coverage) and number of unique users (for measurement accuracy). By separating these measurements, the system can accurately evaluate advertisement effectiveness based on unique users while maintaining awareness of overall distribution coverage, resolving the contradiction between these two requirements.
2Ease of operation
If distribution surfaces are selected without considering unique users, then the distribution process is simplified, but the advertisement effectiveness evaluation deteriorates
Solution Approach 1:
The patent introduces a feedback mechanism where the number of unique users is measured and used to evaluate advertisement effectiveness. This feedback loop allows the system to automatically adjust distribution strategies based on actual unique user engagement, improving evaluation reliability while maintaining operational simplicity through automated processing.
3Quantity of substance
If the same advertisement is distributed to multiple information display devices, then the distribution coverage is improved, but the duplicate viewing increases
Solution Approach 1:
The patent applies local quality by measuring and evaluating the number of unique users for each specific information display device. This allows the system to identify which devices are reaching unique users and which are causing duplicate views, enabling differentiated treatment of each display device based on its actual unique user engagement characteristics.
Data Source
AI summary
To provide an information distribution management device configured to analyze distribution in consideration of the number of unique users.An advertisement management device 100 includes a heat map generation unit 101configured to generate a heat map indicating the necessity of advertisement distribution to a designated target layer for each of a plurality of units of digital signage 300 and for each time slot, a reach curve generation unit 103 configured to function as a viewing estimation unit that estimates the viewing frequency of unique users of the target layer for the digital signage 300to which the heat map is applied, and an evaluation unit 104 configured to evaluate the heat map on the basis of the number of viewers who are unique users of the target layer (equivalent to viewing frequency) and the total number of viewers who are all users to whom the heat map is applied (viewing frequency).