Universal Ad Creative Generation System

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Solution Overview

Problem

Conventional advertisement creation processes require advertisers to repeatedly enter the same content for different advertisement types, such as text, image, or video, which is inefficient and may deter them from creating multiple ad types.

Innovation Solution

A unified user interface that allows advertisers to enter data once, generating multiple advertisement creatives for different types, including local business, mobile, text, image, audio, or video ads, by using a recommendation engine to suggest additional ad types based on provided content and historical data.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If advertisers use separate forms for each advertisement type, then each ad type can be customized, but the creation process becomes complex and time-consuming

Engineering Contradiction:
Improvead customizationVSAvoidcreation process
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a universal advertisement creation form that can generate multiple advertisement types (text, image, video, mobile, local business) from a single set of user inputs. The system accepts common data elements once and automatically adapts them to create different ad formats, eliminating the need for separate forms for each ad type while maintaining customization capabilities.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent merges multiple separate advertisement creation processes into a single unified form. By combining the data collection for text, image, video, mobile, and local business advertisements into one interface, the system reduces the number of forms advertisers must complete while still providing tailored options for each advertisement type.

Inventive Principle:
Principle #5Merging (Combining)

2Manufacturing precision

If advertisers repeat the advertisement creation process for each ad type, then specific ad requirements can be met, but time and effort are wasted

Engineering Contradiction:
Improvead specificationVSAvoidcreation time
Core Design Contradiction:
Manufacturing precisionVSLoss of time

Solution Approach 1:

The patent performs preliminary data collection in a single unified form that captures all necessary information for multiple advertisement types simultaneously. By gathering common data elements (business information, contact details, ad content) once upfront, the system eliminates the need for advertisers to repeat the creation process for each ad type while still meeting specific requirements through automated adaptation.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system creates templates and reusable data structures that can be copied and adapted across different advertisement types. Once advertisers provide their content and business information in the unified form, the system automatically replicates and formats this data for text, image, video, mobile, and local business advertisements, significantly reducing creation time while maintaining specification accuracy.

Inventive Principle:
Principle #26Copying

3Reliability

If advertisers must provide the same content multiple times, then ad type specificity is achieved, but the process becomes inefficient

Engineering Contradiction:
Improvead accuracyVSAvoidcreation efficiency
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The unified advertisement form serves multiple functions by accepting a single set of inputs and generating various advertisement types. The system maintains data accuracy for each ad type by automatically adapting the universal inputs to specific format requirements, eliminating the need for advertisers to manually provide the same content multiple times while preserving ad accuracy.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system performs self-service by automatically processing and adapting the advertiser's single set of inputs into multiple advertisement formats. Rather than requiring advertisers to manually create each ad type, the system autonomously generates text, image, video, mobile, and local business advertisements from the provided data, significantly improving efficiency while maintaining reliability through automated quality control.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11776018B2Universal ad creative
Publication Date: 2023.10.03 GOOGLE LLC
  • US11776018B2 patent drawing
  • US11776018B2 patent drawing
  • US11776018B2 patent drawing

AI summary

Methods for generating one or more advertisement creatives for multiple advertisement types. In one aspect, a method includes receiving a selection and data entered in an electronic form, the selection being for two or more different advertisement types, the entered data being of one or more data types, the data types including text, image, audio, or video, generating two or more advertisement creatives using the entered data, the two or more advertisement creatives being for the selected two or more different advertisement types, and presenting the two or more advertisement creatives.