Universal Retail Display Insert for Price Label Fixtures
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Solution Overview
Problem
The existing display structures for retail products require separate tags for different types of price label supports, increasing costs and complexity for retailers due to varying shapes and orientations, making it difficult to standardize visual highlighting across multiple outlets.
Innovation Solution
A marketing display insert with a unique shape, featuring a base portion wider than tall, a support portion, and a cantilevered flag portion, allowing it to be inserted into various price label fixtures without obscuring information and accommodating different orientations, enabling universal use across shelf-type and peg hook-type structures.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If separate tags are designed and constructed for each type of price label support, then the visual appearance of price labels can be enhanced for each specific display structure, but the cost of forming new tags greatly increases and the process becomes labor intensive
Solution Approach 1:
The marketing display insert is designed with a universal base portion configuration that enables it to be used with multiple different types of price label supports including channel-type and sleeve-type fixtures. This single universal design replaces the need for separate specialized tags for each display structure type, thereby reducing manufacturing costs while maintaining adaptability across different retail display environments
Solution Approach 2:
The marketing display insert is divided into distinct functional portions: a base portion that interfaces with the price label support, a support portion that provides structural connection, and a flag portion that displays marketing information. This segmentation allows the base portion to be standardized for universal compatibility while the flag portion can be customized for specific marketing campaigns, resolving the contradiction between standardization and customization
2Ease of operation
If separate tags are designed for different price label support shapes, then each tag can be optimized for its specific support type, but it becomes difficult to know how many of each type of tag to send to each store with numerous retail outlets
Solution Approach 1:
By designing a universal base portion that fits multiple price label support types, the retailer can standardize the tag distribution process. Instead of tracking and distributing multiple specialized tag variants to different stores, a single universal tag design can be distributed system-wide, greatly simplifying inventory management and distribution logistics while maintaining appropriate fit for various display structures
3Illumination intensity
If a flag portion is extended beyond the normal price label to draw more attention, then the visual highlighting effect is improved, but the flag portion may obscure information on the price label when inserted into top opening channel price label supports
Solution Approach 1:
The support portion is designed with specific dimensional characteristics including a thickness and length that create a stepped configuration. This dimensional design allows the flag portion to be positioned in a different spatial plane relative to the price label, enabling the flag to extend beyond the price label for visual prominence while the stepped arrangement ensures that price label information remains visible and not obscured
Data Source
AI summary
The shape of a marketing display insert allows it to be used in different price label fixtures. The shape of the marketing display insert is defined by a base portion that is wider than it is tall, a support portion that extends from the base portion, and a flag portion that extends from the support portion and is cantilevered over and separated from the base portion. For shelf-type display structures, cantilevering a flag above a base portion allows the marketing display insert to be inserted into the top of a price label fixture. For peg hook-type display structures, the space between the base portion and the flag portion allows the base portion to be inserted into a price label fixture from the side. In addition, a score between the flag portion and the support portion allows the flag portion to be bent out of plane from the base portion.