Universal Portal Data Sharing for Personalized Financial Interfaces

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Solution Overview

Problem

Current systems lack an efficient method to dynamically share and analyze data between line of business products on a financial institution's computing system, leading to inadequate personalized and customized user interfaces and missed opportunities for offering relevant services based on transaction data.

Innovation Solution

A computer-implemented method and system that analyzes transaction data to identify necessary information for sharing between line of business products, determines permission levels, and transmits relevant data to alter visual elements and functionality of a universal portal application, enabling personalized and customized user interfaces and timely offers.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If data is shared between line of business products, then personalized and customized user interfaces can be provided, but user privacy may be compromised

Engineering Contradiction:

Improvepersonalization capabilityVSAvoidprivacy risk

Core Design Contradiction:

Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The patent segments data sharing into specific categories and permission levels. Different data elements are shared selectively based on predefined categories, allowing personalization while maintaining privacy boundaries. The system divides data access into discrete, controllable units rather than blanket sharing.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by implementing different permission levels for different data elements and user contexts. Not all data is shared uniformly - instead, specific data elements are shared based on their relevance to particular line of business products and user preferences, creating localized data sharing zones.

Inventive Principle:

Principle #3Local quality

2Productivity

If transaction data is analyzed and shared across products, then relevant offers can be generated, but system complexity increases

Engineering Contradiction:

Improveoffer generation efficiencyVSAvoiddata sharing system complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The patent implements a universal data sharing framework that serves multiple line of business products through a single system. The permission level determination mechanism and data matching logic are designed to be product-agnostic, allowing the same infrastructure to support diverse offerings across banking, lending, investing, and other financial products.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent performs preliminary actions by pre-establishing permission levels, data categories, and matching rules before actual offer generation occurs. The system proactively identifies and shares relevant data in advance, so when an offer opportunity arises, the necessary information is already prepared and matched, reducing real-time processing complexity.

Inventive Principle:

Principle #10Preliminary action

3Reliability

If permission levels are determined for data transmission, then data security is improved, but processing time increases

Engineering Contradiction:

Improvedata securityVSAvoidpermission verification time

Core Design Contradiction:

ReliabilityVSLoss of time

Solution Approach 1:

The patent determines permission levels in advance and stores them for rapid retrieval during data transmission operations. Rather than performing complex permission verification each time data is accessed, the system pre-establishes what data can be shared between which products, significantly reducing real-time processing overhead while maintaining security.

Inventive Principle:

Principle #10Preliminary action

4Loss of information

If data matching is performed between accounts, then relevant offers are identified, but computational resources are consumed

Engineering Contradiction:

Improverelevance accuracyVSAvoidcomputational energy

Core Design Contradiction:

Loss of informationVSUse of energy by moving object

Solution Approach 1:

The patent extracts only the specific data elements needed for matching rather than comparing entire datasets. The system identifies and retrieves only those data points relevant to particular offer criteria, eliminating unnecessary computational overhead from processing irrelevant information while maintaining matching accuracy.

Inventive Principle:

Principle #2Taking out (Extraction)

Data Source

PatentUS11556981B1Default sharing between frequently used line of business products

Publication Date: 2023.01.17 WELLS FARGO BANK NA

AI summary

Systems and methods related facilitating default sharing between frequently used line of business products according to one or more example embodiments are shown. Such systems and methods make use of sharing of information between the line of business products. In some embodiments, this sharing of the data between line of business products facilitates a universal portal that may be personalized and/or customized in function and appearance. In some embodiments, the universal portal is an application on a user device that, at least, provides access to other applications running on the user device in a consolidated manner as well as additional functions present in the universal portal itself. In some embodiments, visual aspects of the presentation of applications and functionality are changed in the universal portal based on information that has been shared between different line of business products.