Universal Profile Management System for Cross-Platform Compliance

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Solution Overview

Problem

Organizations in regulated industries face inefficiencies and risks in manually updating and approving organization-related profile information across disparate social media platforms, due to varying content rules and the need for separate workflows for each platform.

Innovation Solution

A network-based, computer-implemented universal profile management system that maintains a central repository for user profiles, applies consistent rules, and automatically pushes approved updates across multiple media platforms, reducing the need for manual reviews and ensuring compliance with enterprise policies.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If separate workflows are used for each media platform, then platform-specific content rules can be applied, but the review and approval process becomes inefficient and time-consuming

Engineering Contradiction:
Improvecompliance with platform-specific content rulesVSAvoidreview and approval time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent merges multiple separate review workflows for different media platforms into a single centralized review workflow. The system consolidates profile update reviews across LinkedIn, Twitter, Facebook and other platforms into one unified process, where a single approval can trigger updates across multiple platforms simultaneously, eliminating the need to repeat the review process for each platform while maintaining platform-specific rule compliance

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent creates a universal review system that handles multiple media platforms through a single workflow. The centralized system is designed to accommodate different platform-specific content rules while providing a universal approval mechanism that works across all connected platforms, making the review process platform-agnostic yet rule-aware

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If manual profile update processes are used across multiple platforms, then flexibility in handling platform-specific rules is maintained, but the process becomes burdensome and costly

Engineering Contradiction:
Improveability to handle platform-specific rulesVSAvoidprocess complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces a centralized profile management system as an intermediary between users and multiple media platforms. This intermediary system automatically handles the complexity of platform-specific rules, content validation, and update coordination, shielding users from the underlying complexity while maintaining adaptability to different platform requirements through configured rule sets

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent changes the parameters of the profile update process by transitioning from manual, platform-by-platform updates to an automated system that accepts a single set of profile parameters and distributes them across multiple platforms. The system dynamically adjusts to platform-specific requirements through parameter mapping and validation rules while maintaining a unified input interface

Inventive Principle:
Principle #35Parameter changes

3Reliability

If separate reviews are conducted for each media platform, then consistent application of content rules across platforms can be ensured, but the manual process is inefficient and risky

Engineering Contradiction:
Improveconsistency of content rule applicationVSAvoidprofile update efficiency
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The patent performs preliminary review and approval of profile updates in a centralized system before distribution to multiple platforms. By validating content against platform-specific rules in advance and obtaining approval once, the system ensures consistent application of content rules across all platforms while eliminating the need for repeated reviews, thereby improving efficiency without sacrificing reliability

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20210241387A1Systems and methods for pushing universal profile updates
Publication Date: 2021.08.05 PROOFPOINT INC
  • US20210241387A1 patent drawing
  • US20210241387A1 patent drawing
  • US20210241387A1 patent drawing

AI summary

A universal profile management system receives a profile update to multiple user profiles stored on disparate media platforms, the multiple user profiles associated with a public-facing individual, the public-facing individual registered with the universal profile management system and subject to regulatory requirements. The universal profile management system applies a rule to the profile update and determines whether the profile update violates the rule. If so, publication of the profile update to the multiple user profiles on the disparate media platforms is denied. If the profile update does not violate the rule, the universal profile management system modifies a universal profile stored in a central repository for the public-facing individual and publishes the profile update to the multiple user profiles on the disparate media platforms. Re-application of the rule can trigger an update to the universal profile and publication of the update to the multiple user profiles across disparate media platforms.