URL-Based Web Content Sharing Tracking System

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Solution Overview

Problem

Content providers face difficulties in accurately tracking the sharing of web content when users share links outside of browser-based interfaces, such as through text messages or operating system share functions, especially in mobile environments where widgets or plug-ins are less likely to be used.

Innovation Solution

Generating unique tracking web addresses based on user identities, which are stored in a database, allowing for the tracking of content sharing independent of browser or operating system mechanisms, by embedding tokens in shared URLs that link back to user-specific data for analysis.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If browser-based widgets or plug-ins are used for tracking link sharing, then tracking accuracy is improved, but device complexity and user operation complexity increase

Engineering Contradiction:
Improvetracking accuracyVSAvoiddevice complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent extracts the tracking functionality from browser-based widgets and plug-ins, which are complex and platform-dependent, and relocates it to URL-based tracking parameters. This allows tracking to work independently of browser mechanisms, reducing device complexity while maintaining accuracy.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The tracking system is designed to work universally across multiple platforms and devices (mobile, desktop, various messaging applications) through a common URL-based approach. This multi-functionality eliminates the need for platform-specific widgets while maintaining consistent tracking capability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Measurement precision

If browser-based widgets are used for tracking sharing, then tracking accuracy is improved, but ease of operation deteriorates

Engineering Contradiction:
Improvetracking accuracyVSAvoidease of operation
Core Design Contradiction:
Measurement precisionVSEase of operation

Solution Approach 1:

The patent removes the need for users to interact with complex browser widgets or plug-ins. Instead, tracking is automatically embedded in the URL itself, making the process transparent and simple for users while maintaining accurate tracking.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The tracking system operates autonomously by automatically generating and embedding tracking parameters in URLs without requiring user intervention. The system self-manages the tracking process, eliminating the need for users to configure or interact with complex tracking interfaces.

Inventive Principle:
Principle #25Self-service

3Ease of operation

If simple URL copying and pasting is used for sharing, then ease of operation is improved, but tracking accuracy deteriorates

Engineering Contradiction:
Improveease of operationVSAvoidtracking accuracy
Core Design Contradiction:
Ease of operationVSMeasurement precision

Solution Approach 1:

The patent merges the simplicity of direct URL copying with accurate tracking by combining URL-based sharing with embedded tracking parameters. The tracking information is integrated into the URL itself, allowing simple copy-paste operations to automatically include tracking data without requiring additional steps.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The tracking parameter acts as an intermediary element within the URL that carries sharing information. This intermediary allows the simple act of copying a URL to automatically transmit tracking data, bridging the gap between ease of operation and tracking accuracy.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Ease of operation

If mobile operating system share functions are used, then ease of operation is improved, but tracking accuracy deteriorates

Engineering Contradiction:
Improveease of operationVSAvoidtracking accuracy
Core Design Contradiction:
Ease of operationVSMeasurement precision

Solution Approach 1:

The patent creates a universal tracking mechanism that works across all mobile operating systems (iOS, Android, etc.) and sharing methods through URL-based tracking. This universal approach maintains ease of operation on any platform while ensuring consistent and accurate tracking regardless of the specific operating system or sharing application used.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS12041141B2Systems and methods for tracking sharing of web content
Publication Date: 2024.07.16 YAHOO AD TECH LLC
  • US12041141B2 patent drawing
  • US12041141B2 patent drawing
  • US12041141B2 patent drawing

AI summary

Systems and methods are provided for tracking sharing of an electronic content. An exemplary method may include receiving a request to access content associated with a web address by a user. Based on a unique identity assigned to the user and the web address, a unique tracking web address may be generated. This tracking web address may be shared with additional users. As other users request content associated with the tracking web address, information regarding the sharing of the electronic content may be determined and stored, allowing for tracking of sharing behavior of users.